Should your rehab center have a marketing strategy?
Display advertising has changed. It used to be a general, super wide net method of marketing. Most people would simply say, “This is my target demographic, put my ad in front of them.” This worked, at first. With today’s ad blockers mixed with peoples advertising fatigue, a general, un-targeted ad, will go unseen.
What is the best marketing for an addiction treatment center?
May 21, 2019 · Page Like Ads. Page Like Ads is a way for treatment centers to get new “likes” for their Facebook profile. These ads are pretty straight forward in terms of messaging to your target audience with a prominently placed call-to-action to “Like” your Facebook page. Messenger Ads
How can rehab centers use social media to increase enrollment?
Does your rehab center need social media?
What is social media for rehab?
Everyone uses social media! Social media is one of the few marketing methods that has a low cost associated with high results. Along with email and content marketing, social media provides a number of ways for rehab centers to improve their online presences. However, this is only true if you utilize the proper tactics. You can generate terrific enrollment results by using the following social media tactics:
What to do after client leaves rehab?
You can send a regular email newsletter filled with educational tips and content to past and present clients and their loved ones. By providing this content, you are continuing the trusting relationship developed during their time at your facility and increasing the chance of positive word of mouth marketing!
How long are Facebook rehab ads?
Successful video ads for rehab centers on Facebook are typically hard-hitting and short clocking in around 15-30 seconds in length.
Where are link ads on Facebook?
Link Ads are oftentimes seen in both desktop and mobile environments on the right side of someone’s Facebook feed (desktop) and as a part of their scrolling feed (mobile). As the name indicates, these ads can link to a number of different digital collateral depending on the destination page and action you want them to take when they get there. Treatment center options often include a link back to their website, a short form, addiction treatment news, a press release announcing a new rehab location opening up, etc.
What is page like ads?
Page Like Ads is a way for treatment centers to get new “likes” for their Facebook profile. These ads are pretty straight forward in terms of messaging to your target audience with a prominently placed call-to-action to “Like” your Facebook page.
Do Facebook Messenger ads show up in Stories?
Unlike nearly all other ads that typically show up in profile feeds, Messenger Ads only show up in Messenger Inbox and Messenger Stories. These ads do, however, offer a less noisy way for you to promote your center in a more intimate setting within the Facebook Messenger platform.
Can social media marketing hurt rehab?
Social media marketing and engagement for rehab centers isn’t exactly rocket science, but if you do it wrong, it can cause more harm to your brand and its reputation than you can possibly imagine.
Targeting Your Audience Online Using Social Media
- Now that you understand exactly the type of person you are trying to promote your brand to, you can use the many online platforms and tools to put your content right in front of your audience. Start by writing engaging and educational content that this audience would be particularly intere…
Targeting Your Audience Online Using Search Engines
- You know that your audience is using popular search engines such as Google, Yahoo!, and Bing to find information online. Keywords are also a great way to target a certain audience online. Understanding what your audience is searching for is imperative to your online marketing strategy. Use Google Keyword Planner and Google Trendsto determine exactly what keywords t…
Ready to Target Your Audience with Written Content?
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Word of Mouth in Rehab Marketing
Social Media Marketing For Treatment Programs & Recovery Centers
- Everyone uses social media! Social media is one of the few marketing methods that has a low cost associated with high results. Along with email and content marketing, social media provides a number of ways for rehab centers to improve their online presences. However, this is only true if you utilize the proper tactics. You can generate terrific enrollment results by using the following …
Email Marketing
- Even after a client leaves your rehabilitation center, they still fight substance abuse and cravings every day. You can send a regular email newsletter filled with educational tips and content to past and present clients and their loved ones. By providing this content, you are continuing the trusting relationship developed during their time at your facility and increasing the chance of positive wo…
Strategic Partnerships
- Your online marketing and content marketing efforts will position you as the go-to resource and authority on addiction treatment. With this in mind, you’ll have more opportunities to forge strategic partnerships with advantageous organizations and companies within the industry. Source
Creating Quality Content
- No matter what form of marketing you choose to pursue for your rehab center, you need to have quality content available. In fact, investing in content creation, execution, and distribution is one of the smartest marketing decisions you can make for your treatment center. Producing good content that’s well-organized isn’t just a way to engage with site users, it’s a way to enhance the …
PPC (Pay Per Click) Ad Campaigns
- PPC (Pay Per Click) campaigns can complement your content marketing goals. Just take a look at any search engine results page the next time you look something up on Google. You’ll likely see a lot of different sites competing for the top few listings. But before then, you’ll see some paid ads. These are paid ad placements that can be managed through a Google AdWords account. Anyon…