Over the years, Google Ads became the primary channel of PPC for drug rehab centers, with SEO being run in parallel. Centers started by getting all of the industry-relevant keywords in, then checked to see which one gave conversions in the form of leads.
Full Answer
How do I start rehab?
How to start a Rehab CenterStep 1: Do Your Research. You need to know everything that there is to know about the industry. ... Step 2: Find a Location. ... Step 3: Get Licensed. ... Step 4: Formulate a Pro-Forma and Business Plan. ... Step 5: Get Accredited. ... Step 6: Find and Train Staff. ... Step 7: Market. ... Step 8: Open Your Doors.Sep 3, 2020
What are the 5 stages of rehab?
Don't Forget the RehabPhase 1 - Control Pain and Swelling.Phase 2 - Improve Range of Motion and/or Flexibility.Phase 3 - Improve Strength & Begin Proprioception/Balance Training.Phase 4 - Proprioception/Balance Training & Sport-Specific Training.Phase 5 - Gradual Return to Full Activity.
What are the three phases of rehab?
Athletic trainers (ATs) have traditionally conceptualized rehabilitation programs in terms of 3 distinct physiologic phases: acute injury phase, repair phase, and remodeling phase.
What is rehabilitation procedure?
Rehabilitation procedures ensure that athletes who return to play do so only when they are ready and it is safe to do so. If athletes return to play too quickly, they can increase the chance of re-injury. Each athlete will recover from an injury at different rates.
What is the decision to seek help for addiction?
At its core, the decision to seek help for an addiction is a complex and difficult one. As people consider their options or treatment, they move through different phases of an overall journey. Each phase is an opportunity for addiction treatment centers to surface relevant topics that rank for the keyword people use at a particular phase.
What is keyword strategy?
Keywords are the very language that search engines use to connect people with authoritative websites and content about addiction. They’re the “stuff” your next admission used to first seek help online.
Why is PPC better than SEO?
This is one of the top benefits of PPC: it can deliver results faster than SEO. Because SEO is “organic,” it takes time for search engines to pick up on and respond to keyword strategies, on-page/off-page site optimization, new content, and new backlinks.
Is PPC a silver bullet?
As significant as its return on investment (ROI) can be, PPC advertising is not a silver bullet. Without the right fundamentals in place, alongside a well-rounded strategy for keywords and campaigns, PPC ads can quickly become a drain on your marketing budget.
Who is Alex Membrillo?
Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi location companies. His work as CEO of Cardinal has recently earned him the honor of being selected as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta, Atlanta Business Chronicle’s 2016 Small Business Person of the Year,and the Digital Marketer of the Year by Technology Association of Georgia (TAG).
Best Ad Extensions for Rehab Centers
PPC or pay-per-click advertising is a must for today’s rehab centers. Learn how to optimize your PPC campaigns with the best ad extensions for rehab centers.
Why Ad Extensions?
Enabling Ad Extensions in Google AdWords is a great way for rehab centers to optimize their pay-per-click advertising campaign.
Ad extensions for rehab centers
Now that you know why Ad Extensions are beneficial, you are probably wondering which extensions are best for your rehab center. In order to change someone’s life, you must be able to reach them first.
Is PPC part of addiction marketing?
PPC is one tactic that could be part of your larger addiction treatment marketing strategy, but it isn’t the full plan in 2021 and beyond. Brand building includes multiple touchpoints and tactics over time, as well as leading content and a broad strategy across multiple channels.
Can you use cascaded retargeting for rehab?
You can leverage your exposure with cascaded retargeting for rehabs, a sequence of ads that are shown to the user at intervals depending on how they’ve acted (or not acted) towards your brand. Yes, retargeting for rehabs is possible when they are HIPAA-compliant and does not jeopardize LegitScript.
Do drug rehabs increase admits?
Ultimately, drug rehab centers want to increase admits, so they look to get more: They also wouldn’t mind reducing their reliance on lead sellers and directory placements, as that tends to increase average call duration with a reduced lead-to-admit conversion rate because of comparison shopping.
