Full Answer
Should your rehab center have a marketing strategy?
Oct 24, 2020 · Rehabilitation counselors need marketing skills to effectively place their clients into employment. This includes establishing rapport with employers, networking, and selling success stories. In...
How do you market a nursing home to patients?
Drug rehab SEO can take anywhere from 3-7 months from the date you get a project started until you start to see solid traction in terms of rankings, back-links, and targeted traffic to your site. 8. Social Media can make or break addiction treatment …
What is the best marketing for an addiction treatment center?
Apr 12, 2019 · Choosing to partner with other companies or non-profit organizations in your community as a way to market your treatment center may seem less than ideal. However, with a partnership, you will receive whatever referrals they may send your way and …
How can social media help rehab centers improve their online presence?
Aug 30, 2016 · 10. Build a nice network. Whether your practice is a general one that's added a specialty or an exclusive specialty referral center, helping other area practice owners and teams understand the benefits of what you offer to their patients might be the most important way to gain new clients for your rehab services.
What are the 3 types of rehab?
The three main types of rehabilitation therapy are occupational, physical and speech. Each form of rehabilitation serves a unique purpose in helping a person reach full recovery, but all share the ultimate goal of helping the patient return to a healthy and active lifestyle.May 23, 2018
What is the average time spent in rehab?
Many treatment facilities typically offer patients short-term stays between 28 to 30 days. However, certain residential facilities may also offer extended stays for an additional fee, provided the patient is showing positive signs of recovery.Feb 2, 2022
What are the 5 stages of rehab?
Don't Forget the RehabPhase 1 - Control Pain and Swelling.Phase 2 - Improve Range of Motion and/or Flexibility.Phase 3 - Improve Strength & Begin Proprioception/Balance Training.Phase 4 - Proprioception/Balance Training & Sport-Specific Training.Phase 5 - Gradual Return to Full Activity.
How long does it take to get clean in rehab?
Most addicted individuals need at least three months in treatment to get sober and initiate a plan for continued recovery. Research shows that the best outcomes occur with longer durations of treatment.Nov 4, 2021
What rehab has the highest success rate?
Roughly 80 percent of patients report benefiting from improved quality of life and health after completing drug and alcohol rehab. Florida has the highest success rates of drug rehab compared to all other states.May 29, 2019
How long does it take to get rid of an addiction?
It takes 21 days to break an addiction According to psychologists, while it may take approximately 21 days of conscious and consistent effort to create a new habit, it takes far longer to break an existing habit.Sep 3, 2013
How do I set up a rehab plan?
How to build a successful rehab programBuild your rehabilitation program around quality people. ... Partner with a rehabilitation provider that understands and has experience with operating long-term care centers. ... Develop specialized rehabilitation programs that meet the needs of the facility and community.More items...•Mar 25, 2010
Which is the first step in rehabilitation process?
The first step in the rehabilitation process is to carry out a detailed interview with the patient and significant others. The second step involves administering a comprehensive neuropsychological assessment to arrive at a specific neuropsychological profile of the individual.
What are the general principles of rehabilitation?
The major goal of rehabilitation is FUNCTION: to maximize the function or abilities of an individual, in spite of existing or developing impairments, and to do this in the least intrusive way possible (in a way that is most enjoyable, with least cost, time and effort expended, and least burden to the person and family) ...
How long should a cleansing detox last?
Detox programs tend to last anywhere from three days to two weeks. Many different factors play into how long each specific detox program lasts. The main factor is which substance(s) was/were being abused. Some substances are able to be removed from the system faster than others.
Is methadone an opiod?
Methadone is a synthetic opioid agonist that eliminates withdrawal symptoms and relieves drug cravings by acting on opioid receptors in the brain—the same receptors that other opioids such as heroin, morphine, and opioid pain medications activate.
What does clean mean drug?
A medication that has few side effects.
Create Helpful Content
Addiction is a powerful disease. It affects the addict, their family, friends, social standing, jobs, and just about every other aspect of life. Loved ones of an addict often realize something is amiss before the addict admits they need help.
Word of Mouth
Relying on word of mouth will take time, especially if your treatment center is new. However, positive word of mouth will get your brand into the heads of those that need it most.
Local SEO
SEO stands for Search Engine Optimization —these three little letters have the potential to use the entire world as your target market. This tends to be a bit broad for most treatment centers but there is a way to close in on your area.
Partner Up
Choosing to partner with other companies or non-profit organizations in your community as a way to market your treatment center may seem less than ideal.
Rehab Marketing: Mission Possible
Choosing to implement one or all of these strategies for your rehab marketing campaign will net your facility new patients. While some of these tips are quite easy to execute, others may be more difficult or feel impossible.
What is word of mouth marketing?
Today, word of mouth marketing also includes: 1 Online customer reviews on websites, such as Google, Yelp, and industry related sites such as Rehabs.com 2 Social media posts and testimonials from clients and their family members 3 Press, both positive and negative
What is social media for rehab?
Everyone uses social media! Social media is one of the few marketing methods that has a low cost associated with high results. Along with email and content marketing, social media provides a number of ways for rehab centers to improve their online presences. However, this is only true if you utilize the proper tactics. You can generate terrific enrollment results by using the following social media tactics:
Where is Anne from?
Anne is a copywriter and digital marketing specialist currently residing in the Greater Nashville area. Originally from New England, she leverages her three top talents (writing, marketing, and coffee consuming) for businesses and brands of all sizes across the globe. Anne is a 2013 Marketing Communications/Advertising graduate from Western New England University in Springfield, MA. She credits her launch into writing to her legendary elementary school poem about pizza that wowed the judges and won the creative writing award in her school district. When not writing or working on marketing campaigns, you can find Anne at a coffee shop, exploring somewhere new, or training in martial arts as a 3rd degree black belt.
What to do after client leaves rehab?
You can send a regular email newsletter filled with educational tips and content to past and present clients and their loved ones. By providing this content, you are continuing the trusting relationship developed during their time at your facility and increasing the chance of positive word of mouth marketing!
Get the Basics
Create key pieces of marketing literature that describe your services, particularly your nurse-to-patient ratios, your specific on-site amenities, rooming options and specialized care providers. If you cater to a particular medical demographic or focus on specific services, such as memory disorders or burn care, emphasize that in your literature.
Establish Professional Relationships
Network with social workers, physicians, nurses and other care providers by getting involved with and advertising through local branches of professional associations and organizations, like the National Association of Social Workers.
Make Personal Contacts
Visit medical and surgical centers, doctor’s offices and hospitals to distribute information about your skilled rehabilitation facility. Set appointments with social workers and administrators to promote the establishment of long-term referral relationships.
Conduct Community Outreach
Market directly to potential patients and their families through community outreach initiatives. Partner with community centers, senior centers and health districts to distribute information and answer questions about the benefits of skilled rehabilitation centers.
Get Published
Write and publish feature articles or blogs with a byline from your CEO, medical director or lead physical therapist. Focus on dispelling myths about skilled rehab facilities, addressing frequently asked questions and providing tips for caregivers.
Ask for Referrals
Continually ask for referrals from satisfied customers and from healthcare providers who regularly recommend your center. Follow-up with letters of thanks or token gifts, like logoed coffee mugs, water bottles or gift baskets.
What is differentiation in telehealth?
Differentiation is a key marketing strategy for any product or service—telehealth therapy included . You want to stand out from your competitors, and you need to be able to convince patients that you are the provider best equipped to help them right now.
Who is Melissa Hughes?
Melissa Hughes is a senior content writer for WebPT. As a trained award-winning journalist and a forever learner, she uses her passion for education and really bad puns to inform her writing—and ultimately to help rehab therapists achieve greatness in practice.
Do you need to know what's going on in your clinic?
Patients aren’t the only people who need to know what’s going on in your clinic. Chances are, a significant number of your referral sources (e.g., primary care physicians) are still actively providing care, and they need to know that they can still send patients your way. Contact them and explain that you’re providing telehealth services. Explain how you can help them manage their musculoskeletal patients—emphasizing that you can help free up their time so they can focus on their COVID-19 population.
