How To Use Social Media To Market Your Rehab Center
- Step 1. The first step to how to use social media for marketing your rehab center is to register an account with most of...
- Step 2. Once you have registered your account and have begun posting regularly, it may be time to get involved in some...
- Step 3. In addition to interacting with others on social media networks,...
Full Answer
What is social media addiction and how can I help?
May 21, 2019 · Rehab centers who have a solid social media marketing content plan in place flexing a wide range of images, videos, memes, gifs, etc. will find Instagram to be a great platform for disseminating content to this base of a large and oftentimes more engaged audience than other platforms.
How does social media affect our brains?
May 22, 2020 · No digital marketing discussion will ever be complete without the mention of social media.If you’re running a drug rehab center, the chances are that you’ve contemplated the notion of marketing your services on various social media channels.
Is social media causing gambling and drugs?
The rehab industry is a competitive one, and if you’re unsatisfied with the number of clients you are currently treating, social media marketing can help you gain more traffic to your website and more clients to your center. Call 888-256-9448 to speak with a strategist about social media marketing plans from WebFX, or keep reading to learn more about how platforms like …
Why do we get addicted to social networking sites?
It’s a great way to manage your reputation, connect with potential clients and their loved ones, and get the word out about your rehab center. Reach clients where they already are. Considering that 71% of all adults with Internet access use social media, it’s safe to assume that your past and potential clients are there. And if they’re like the average user and spend 2.7 hours per day on …
Step 1
The first step to how to use social media for marketing your rehab center is to register an account with most of the popular social networking sites. The accounts that you create should reflect your specific goals and personality traits. You want to make sure that your profiles are not too flooded with information about your services.
Step 2
Once you have registered your account and have begun posting regularly, it may be time to get involved in some social media marketing for your rehab center. It is best to target people who have similar interests as you do. For example, if both you and your staff are musicians, you may post information about upcoming shows by your band.
Step 3
In addition to interacting with others on social media networks, you will also want to take the time to write interesting blog posts and make use of social media marketing to promote them. It can be hard to keep up with your blogs and posts, so you might consider hiring a freelance writer to handle this aspect of your social media marketing.
Step 4
If you have a website, consider using social media marketing to drive visitors to it. This can be done in a number of ways. One of the best methods is to advertise on social media networks, but another method is to post unique articles to article directories.
How to ensure that your social media content reaches users?
One of the best ways to ensure that your social media content reaches users is with paid advertising. Facebook, Twitter, and Pinterest—among others—all offer options for “boosting” posts.
Why is it important to remember that social media is a two way communication?
As you create and share content on social media, it’s absolutely essential to remember that these platforms enable two-way communication. Unlike on your site, where visitors simply browse your content, social media lets them post their own comments or responses to what you say.
How many characters can you use on Twitter?
Sharing content is also important to Twitter. However, you’re limited to 140 characters.
What is the most used social media platform?
Facebook is the most used social media platform in the world, so it only makes sense to utilize its outrageous reach to find potential clients. Using Facebook, you can create a brand awareness for your center, share images, interact with potential customers, and create events and groups. To create brand awareness, ...
What happens if you ignore comments?
If you ignore comments, good or bad, users will think you either don’t care, or you simply don’t pay attention to your clients. You can also create groups for current clients that bring them together, and create events to invite both current and potential clients to.
Can you share images on Twitter?
You can also share images on Twitter that help potential clients to learn more about your treatment center. Use images to your advantage to show off your facility and introduce users to your staff. PPC ads are also available on Twitter, so if you want to pay for clicks, that’s also an option!
Is Facebook an effective platform?
Although Facebook can be an effective platform for reaching and engaging with potential clients , the truth is that the organic reach of posts continues to decline. This means that even if you have thousands of followers, it’s entirely possible that only a few hundred actually see the content you share.
Breaking down the type of content to share on social media
Your prospective clients use many channels to find services like yours. Their search very well may start online, with a simple Google search. But if and when they come across a few potential centers, they make take their search to Facebook to see what type of presence these centers have on social media.
Using social media advertising
There’ll be times when your prospects actively search out your social media channels because they found you online or heard of you from some other means.
A note about your approach to social media
Before you begin your endeavors into social media, we strongly suggest that you create a clinic-wide social media guideline that outlines what can and can’t be posted, as well as what type of language to use. This will help eliminate any potential catastrophes down the road.
Reach clients where they already are
Considering that 71% of all adults with Internet access use social media, it’s safe to assume that your past and potential clients are there. And if they’re like the average user and spend 2.7 hours per day on the platforms they use, that presents a significant opportunity to reach them.
How does social media marketing work?
Social media’s main advantage to rehab centers is that it allows them to connect with clients and their loved ones on a more personal and relaxed level. Unlike most marketing methods, which involve detailed descriptions of services and targeted calls to action, pages on Facebook and other platforms allow users to engage without any pressure.
How is social media marketing different for rehab centers?
Although there are tried-and-true social media marketing strategies that work in many industries, most of them are not effective for rehab centers. Unlike businesses who use their pages to post photos of events and happy customers, you have to be careful about what you share.
How WebFX can help
Building a strong social media presence is a challenge in any industry, but can be particularly difficult for rehab centers given that many clients don’t want to make their interest in addiction treatment services public. Because of this, marketing on platforms like Facebook requires experience and strategy.
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What social media sites does behavioral health network use?
Behavioral Health Network Resources spends a ton of time on social media with Facebook and LinkedIn for drug rehab SEO and marketing. Our drug rehab social media marketing has built over 60 groups with over 210,000 members.
What is drug rehab SEO?
Drug rehab SEO is a big pill for many centers, sales organizations and service companies to swallow. It’s a long-term strategy in an industry that wants short-term solutions. Since the google March update with social media getting SEO juice it’s a great time for search engine optimization.
Does paid Facebook marketing work?
That doesn’t mean that Facebook paid marketing doesn’t work. It can work if you have an experienced Facebook PPC specialist. However, once you stop paying Facebook, your marketing valve gets shut off. When doing organic drug rehab social media marketing you are gaining electronic assists that are yours forever.
Is LinkedIn spam?
LinkedIn email has a 90% open rate. However, you cannot spam this. An endless supply of drug rehab SEO back-links from a highly rated website by Google. Behavioral Health Network Resources is the leader in our industry on LinkedIn with drug rehab SEO and drug rehab social media marketing.
Is LinkedIn a drug rehab?
LinkedIn has always been the most underutilized drug rehab marketing avenue in the addiction treatment industry. This is surprising considering it’s the only place for two key target audiences. For treatment centers it has the private clinicians, EAP providers, hospitals, and many more key resources.
Does Facebook have an algorithm change?
The update gives SEO juice for social media activity. Understanding the platforms is critical to success. Consider this, Facebook in 2018 did an algorithm change and said they will no longer serve as many of the business posts. However, they will continue to serve the posts from personal pages and groups.
Is social media advertising fun?
Social media advertising is not for fun. It’s much different than being on these platforms for fun. There are specific goals and tools needed that companies must learn to be effective and not waste valuable company time. Outreach and sales are not immobilized while in quarantine.
How many people will use social media in 2020?
Social media. As of January 2020, there are 3.8 billion social media users! This platform is powerful and continues to grow. When done properly, paid advertising platforms on social media can spread your brand and grow your business.
What percentage of people need long term care?
According to the AARP, 52% of people who reach the age of 65 will need some level of long-term care in their lifetime. Typically, the individual seeking out long-term care is a family member of the desired resident. Relatives do not always live in the same state as their senior, and even if they do, they may seek out a nursing home closer ...
What is inbound marketing?
Inbound marketing is showing your product or service to a customer that is actively seeking out your services. Inbound methods such as PPC or third-party listing sites for example, are excellent methods to minimize wasted budget. Someone seeking out a skilled nursing home facility in your area on google is a customer you want to see your ad 100% of the time. Someone searching on a third party website such as https://www.aplaceformom.com/ for a facility in your area is again your customer 100% of the time. Utilizing budget in these areas to make yourself visible to these searching customers ensures you are not wasting budget on someone who actually may not be interested.
Do relatives live in the same state as seniors?
Relatives do not always live in the same state as their senior, and even if they do, they may seek out a nursing home closer to another relative who lives in another area or state. This makes it interesting when marketing your skilled nursing home facility.
Can you find a nursing home for your parents?
No one can spread that information better than your existing and previous residents and their family members.
How does social media affect the brain?
Therefore, the brain rewires itself through this positive reinforcement, making people desire likes, retweets, and emoticon reactions.
What is social media addiction?
Social media addiction is a behavioral addiction that is defined by being overly concerned about social media, driven by an uncontrollable urge to log on to or use social media , and devoting so much time and effort to social media that it impairs other important life areas. Start the road to recovery. Get a Call. Treatment Center Locator.
How many people are addicted to social media?
In fact, psychologists estimate that as many as 5 to 10% of Americans meet the criteria for social media addiction today.
What is the reward area in the brain?
The reward area in the brain and its chemical messenger pathways affect decisions and sensations. When someone experiences something rewarding, or uses an addictive substance, neurons in the principal dopamine-producing areas in the brain are activated, causing dopamine levels to rise.
How many times do you visit social media?
A study performed by California State University found that individuals that visited any social media site at least 58 times per week were 3 times more likely to feel socially isolated and depressed compared to those who used social media fewer than 9 times per week.
How much do people talk about themselves?
In real life, it’s estimated that people talk about themselves around 30 to 40% of the time; however, social media is all about showing off one’s life and accomplishments, so people talk about themselves a staggering 80% of the time. When a person posts a picture and gets positive social feedback, it stimulates the brain to release dopamine, ...
Why is social media so bad for kids?
An estimated 27% of children who spend 3 or more hours a day on social media exhibit symptoms of poor mental health. Overuse of social networking sites is much more problematic in children and young adults because their brains and social skills are still developing.