How to Market Skilled Rehab Facilities
- Get the Basics. Create key pieces of marketing literature that describe your services, particularly your...
- Establish Professional Relationships. Network with social workers, physicians, nurses and other care providers by...
- Make Personal Contacts. Visit medical and surgical centers, doctor’s offices and hospitals to distribute...
Full Answer
Should your rehab center have a marketing strategy?
Pay-Per-Click (PPC) Marketing in the drug rehab space is tough and expensive. 7. Organic Search Engine Optimization (SEO) is a specialized skill that requires patience and persistence. 8. Social Media can make or break your center. 9. Email Marketing …
How do you market a nursing home to patients?
Sep 26, 2017 · How to Market Skilled Rehab Facilities Get the Basics. Create key pieces of marketing literature that describe your services, particularly your... Establish Professional Relationships. Network with social workers, physicians, nurses and other care providers by... Make Personal Contacts. Visit ...
What is the best marketing for an addiction treatment center?
How to Market an Addiction Treatment Center 1. SEO for rehab centers. Search engine optimization (SEO) is the process of improving your website so that it ranks... 2. Content marketing for rehab centers. Content marketing is the process of creating individual pages or blog posts that... 3. PPC for ...
How can social media help rehab centers improve their online presence?
Jun 24, 2019 · 2. Team up with your local news station. If you don’t mind being in the spotlight for a minute, this could be a unique and exciting way to promote your services.
What are the 5 stages of rehab?
Don't Forget the RehabPhase 1 - Control Pain and Swelling.Phase 2 - Improve Range of Motion and/or Flexibility.Phase 3 - Improve Strength & Begin Proprioception/Balance Training.Phase 4 - Proprioception/Balance Training & Sport-Specific Training.Phase 5 - Gradual Return to Full Activity.
How do you convince someone to go back to rehab?
Convincing someone to go to rehab can be difficult. But in many cases, it can be done....Here's how:Get educated. ... Plan an intervention. ... Avoid negative emotions and attitudes. ... Consider professional intervention. ... Don't wait until it gets worse.
How do I start rehab?
How to start a Rehab CenterStep 1: Do Your Research. You need to know everything that there is to know about the industry. ... Step 2: Find a Location. ... Step 3: Get Licensed. ... Step 4: Formulate a Pro-Forma and Business Plan. ... Step 5: Get Accredited. ... Step 6: Find and Train Staff. ... Step 7: Market. ... Step 8: Open Your Doors.Sep 3, 2020
What is the average time spent in rehab?
Many treatment facilities typically offer patients short-term stays between 28 to 30 days. However, certain residential facilities may also offer extended stays for an additional fee, provided the patient is showing positive signs of recovery.Feb 2, 2022
How do you keep away yourself from any kind of addiction?
Take Small Steps To Setting Patterns. Patterns don't take hold instantly. ... Stay Away From Temptations That Help Feed Your Addiction Or Bad Habits. Staying away from temptations is a lot easier than you think. ... Replace Your Old Habits With New Similar Ones. ... Love Yourself.Apr 17, 2018
How do you convince someone to go to AA?
Steps To Take To Convince Your Loved One To Get HelpLearn About Alcohol Use Disorder, And Avoid Making Excuses. ... Practice What You Will Say, And Be Specific. ... Choose The Time And Place. ... Approach And Listen With Honesty And Compassion. ... State The Consequences, But Offer Support. ... Be Prepared To Act Or Intervene.More items...•Feb 10, 2020
What rehab has the highest success rate?
Roughly 80 percent of patients report benefiting from improved quality of life and health after completing drug and alcohol rehab. Florida has the highest success rates of drug rehab compared to all other states.May 29, 2019
How long does rehab last after stroke?
The rate of recovery is generally greatest in the weeks and months after a stroke. However, there is evidence that performance can improve even 12 to 18 months after a stroke.
What to do after client leaves rehab?
You can send a regular email newsletter filled with educational tips and content to past and present clients and their loved ones. By providing this content, you are continuing the trusting relationship developed during their time at your facility and increasing the chance of positive word of mouth marketing!
What is social media for rehab?
Everyone uses social media! Social media is one of the few marketing methods that has a low cost associated with high results. Along with email and content marketing, social media provides a number of ways for rehab centers to improve their online presences. However, this is only true if you utilize the proper tactics. You can generate terrific enrollment results by using the following social media tactics:
What is word of mouth marketing?
Today, word of mouth marketing also includes: 1 Online customer reviews on websites, such as Google, Yelp, and industry related sites such as Rehabs.com 2 Social media posts and testimonials from clients and their family members 3 Press, both positive and negative
Get the Basics
Create key pieces of marketing literature that describe your services, particularly your nurse-to-patient ratios, your specific on-site amenities, rooming options and specialized care providers. If you cater to a particular medical demographic or focus on specific services, such as memory disorders or burn care, emphasize that in your literature.
Establish Professional Relationships
Network with social workers, physicians, nurses and other care providers by getting involved with and advertising through local branches of professional associations and organizations, like the National Association of Social Workers.
Make Personal Contacts
Visit medical and surgical centers, doctor’s offices and hospitals to distribute information about your skilled rehabilitation facility. Set appointments with social workers and administrators to promote the establishment of long-term referral relationships.
Conduct Community Outreach
Market directly to potential patients and their families through community outreach initiatives. Partner with community centers, senior centers and health districts to distribute information and answer questions about the benefits of skilled rehabilitation centers.
Get Published
Write and publish feature articles or blogs with a byline from your CEO, medical director or lead physical therapist. Focus on dispelling myths about skilled rehab facilities, addressing frequently asked questions and providing tips for caregivers.
Ask for Referrals
Continually ask for referrals from satisfied customers and from healthcare providers who regularly recommend your center. Follow-up with letters of thanks or token gifts, like logoed coffee mugs, water bottles or gift baskets.
How do we drive results for addiction treatment centers?
Whether the futures of your rehabilitated clients lie in sales, engineering, entrepreneurship, or the arts, they’ll never realize it if they’re held back by their addictions. That’s why they need you.
1. SEO for rehab centers
Search engine optimization (SEO) is the process of improving your website so that it ranks better in Google search results. SEO includes several different steps that every rehab center should follow for a successful marketing campaign.
2. Content marketing for rehab centers
Content marketing is the process of creating individual pages or blog posts that provide in-depth information on a single topic. Content marketing is effective for two main reasons:
3. PPC for rehab centers
Pay-per-click (PPC) is a form of advertising that allows businesses to display ads on a website like Google, but you only pay when a user clicks on your ad. Google has its own PPC platform, called Google AdWords, which allows your website to display above or beside organic listings for a small fee.
4. Google My Business for rehab centers
Registering your treatment center with Google My Business is one of the most effective ways to reach local searchers. It helps your rehabilitation center show up in the results of location-based searches so potential clients can see that you’re close to them.
5. Email marketing for rehab centers
Email marketing is the process of sending messages to interested leads to encourage them to come back to your website and convert. It’s one of the best forms of lead nurturing, and it can make the difference between someone abandoning your site or becoming a paying client.
WebFX specializes in addiction treatment center marketing
If you’re too busy running your addiction treatment center to manage an entire marketing strategy, WebFX is here to help! Our talented team of Internet marketers knows how to make your rehabilitation center stand out online so you can get more business and help those who need it most.
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Understand your buyer and the neighborhood
Before you start calculating rehab costs, understand what the final product will look like. Some high-end remodels take months—cosmetic renovations take just days.
Tour the property thoroughly
Next, with a good understanding of how you want the finished product to look, walk through the property very slowly. Take a lot of photos or record a video on your phone so you can easily recall the condition later. Trust me, you won’t remember it all!
Write down the problems
While you are still on-site at the property, go room by room and write down its condition, as well as any needed repairs. For example, if you walk into the living room and see carpet that looks and smells like dog urine, write down “replace carpet in living room.” Also, jot down a quick estimate regarding the size of the room.
Condense your list into 25 categories
Next, take your comprehensive list of repairs and classify each one into one of the following 25 categories, which encompass all of investment property renovation. For example, if the living room and bedrooms need carpet and the kitchen needs vinyl, group all of them together and include them under “flooring.”
Determine a rehab price for each category
Once you have your 25 categories spelled out, it’s time for the most difficult part: estimating the rehab amount for each category. However, breaking everything down into the basic components of a renovation makes estimating rehab costs much easier.
When in doubt, ask for help
Don’t be afraid to ask for help. You can do this in a few different ways:
What to bring to a walkthrough?
Bring essential tools like a camera and flashlight: Don’t show up to your walkthrough empty-handed. Investors should always bring a camera, flashlight, calculator, and a notepad to any property walkthrough. Take pictures as you look around so that you can reference certain rooms and areas later.
Is rehab checklist a secret?
It is no secret that any process in the real estate industry is complex, involving many steps and sometimes many people. When a lot is at stake, making use of a rehab checklist to ensure complete thoroughness and accuracy is not only helpful but a smart business decision.
Can rehab start without vision?
Pull comparables from the MLS and other websites: No rehab project can start without a proper vision of the final product. Research your market area using the MLS or websites that pull from it (like Zillow and Redfin) to find similar properties.
Word of Mouth in Rehab Marketing
Social Media Marketing For Treatment Programs & Recovery Centers
- Everyone uses social media! Social media is one of the few marketing methods that has a low cost associated with high results. Along with email and content marketing, social media provides a number of ways for rehab centers to improve their online presences. However, this is only true if you utilize the proper tactics. You can generate terrific enrollment results by using the following …
Email Marketing
- Even after a client leaves your rehabilitation center, they still fight substance abuse and cravings every day. You can send a regular email newsletter filled with educational tips and content to past and present clients and their loved ones. By providing this content, you are continuing the trusting relationship developed during their time at your facility and increasing the chance of positive wo…
Strategic Partnerships
- Your online marketing and content marketing efforts will position you as the go-to resource and authority on addiction treatment. With this in mind, you’ll have more opportunities to forge strategic partnerships with advantageous organizations and companies within the industry. Source
Creating Quality Content
- No matter what form of marketing you choose to pursue for your rehab center, you need to have quality content available. In fact, investing in content creation, execution, and distribution is one of the smartest marketing decisions you can make for your treatment center. Producing good content that’s well-organized isn’t just a way to engage with site users, it’s a way to enhance the …
PPC (Pay Per Click) Ad Campaigns
- PPC (Pay Per Click) campaigns can complement your content marketing goals. Just take a look at any search engine results page the next time you look something up on Google. You’ll likely see a lot of different sites competing for the top few listings. But before then, you’ll see some paid ads. These are paid ad placements that can be managed through a Google AdWords account. Anyon…