Can I use prescription drug terms in Google Ads?
Here is a list of 384 keyword phrases for marketing drug and alcohol rehab services on Google AdWords. These keywords will also help you with natural search (SEO). We recommend testing modified broad, phrase, and exact match type keyword variations of the keywords below. Also, consider creating iterations of the keywords for the areas you target, for example “Los Angeles …
Does Google allow ads for drug and alcohol addiction services?
May 02, 2018 · LegitScript charges a $995 application fee and an annual fee of $1,995 to maintain your certification. After completing this process through LegitScript, advertisers can apply to resume their advertising on Google here. Not all addiction treatments will be able to resume ads on Google, however. In addition to preventing shady, unqualified ...
How do I advertise my drug and alcohol addiction services?
Select the permissions you would like to request Use prescription drug terms, including prescription opioid painkiller terms, in ad text, landing pages, or keywords Target restricted keywords related to drug and alcohol addiction
How do I promote my online pharmacy on Google Ads?
Sep 27, 2017 · Addiction-Rep’s Jim Peake, a professional marketing consultant and expert on drug rehab marketing, recently gave his feedback to Alcoholism and Drug Abuse Weekly on the changes that Google has implemented in regard to drug rehab advertising through the Adwords program. Read the full article here at Alcoholism and Drug Abuse Weekly.
Can you advertise medicine on Google?
Google allows the promotion of online pharmacies if they're registered with the Ministry of Health. Advertisers can't promote prescription drugs in their ads and landing pages. Advertisers must also be certified with Google.
How can I get Google ads approved?
The ad approval process initiates after you create or edit an ad on AdWords. Once you do this, it will automatically trigger the approval/review process. For example, when you head to your AdWords account and click to edit an existing ad, you'll have to get it reviewed once more when you save it.Jan 8, 2018
What words are prohibited in Google ads?
Google's restricted content ad policies include:Adult content.Alcohol.Copyrights.Gambling and games.Healthcare and medicines.Political content.Financial services.Trademarks.More items...•Sep 17, 2019
How do I target doctors on Google ads?
You should sort keywords into groups immediately. It's common for doctors to have ad groups reflect the services they offer and seasonal campaigns they are running. The more relevant keywords are in the group, the higher your Quality Score will be.
Why is Google ad not eligible?
Not eligible: Ad is not serving because the campaign is paused, removed, ended, or pending or the ad group is paused, removed, or incomplete.
Why did Google reject my ad?
Google is classy and holds itself to certain ethical standards. As a result, your ads will get rejected if you're promoting illegal or unethical products or services. This includes ads for products that are counterfeit, or include harmful or illegal substances (like drugs, explosives, and tobacco products).
Which advertising is not allowed?
According to clause 6 of the ASCI Code, tobacco products, alcohol and gambling are prohibited from being advertised. Advertisements for these products are made indirectly sometimes by purporting to be advertisements for other products. Indirect advertisement for these products and services is prohibited.May 2, 2019
Can you promote alcohol on Google Ads?
We abide by local alcohol laws and industry standards, so we don't allow certain kinds of alcohol-related advertising, both for alcohol and drinks that resemble alcohol.
Can I use the word free in Google Ads?
If you include “free, cheap” in your ad, it means that your ads will show up when people who are only interested in free information use keywords that include the word “free.”
How do I add a pharmacy to Google?
1. Claim. Go to Google's GMB page and select “Manage Now.” Type your pharmacy name into the search bar so Google can pull the correct information. If it doesn't come up, you may need to add it manually by clicking the blue “Add your business to Google” link.Apr 27, 2021
Can doctors advertise on Google ads?
Google Ads for doctors are put on auto-pilot and they're not giving any other data. Ads are written, keywords are selected, and then they're launched. Doctors then pay for monthly access without even reviewing ROI.Oct 1, 2012
How do you target a medical professional?
10 Steps to Reaching PhysiciansDoctors can be a rewarding audience—if you know how to target them. ... Don't be afraid. ... Communicate directly! ... Don't assume doctors know everything. ... Recognize that doctors care most about quality patient care. ... Use easily understandable language. ... Pictures speak volumes.More items...
Introducing LegitScript
Recently, however, Google announced a path for qualified addiction treatment professionals to resume their advertising while keeping risky players off their network. Now, qualified advertisers can apply for certification through LegitScript to advertise on Google.
How Will This Change Your Campaigns?
A combined $2,990 charge to keep your business in Google’s good graces may sound costly. However, in this industry, that may be a small price to pay.
Mark Irvine
Mark is in charge of strategic partnerships at WordStream. He was named the #1 Most Influential PPC Expert of 2019 by PPC Hero.
Does Google have a 180 degree turn on rehab?
It would seem that Google has done a 180-degree turn on the drug rehab industry by restricting many of the PPC or Adwords terms that people use to search for treatment centers.
Can rehabs afford SEO?
Rehabs that believe they can’t afford to do SEO or invest in their marketing really need to rethink their entire business, because they are probably under-capitalized. SEO is a solid investment in the foundation of your company’s presence online.
Does Google translate Help Center?
Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Does Google allow DHEA?
Products with names that are confusingly similar to an unapproved pharmaceutical or supplement or controlled substance. Google does not allow the promotion of DHEA products anywhere except the United States, and Google does not allow the promotion of Melatonin products anywhere except Canada and the United States.
Does Google restrict online pharmacies?
Google restricts the promotion of online pharmacies. To determine whether an advertiser is promoting an online pharmacy, we consider a number of factors such as the content of your ads and site or app, as well as the products or services that you offer. For user safety and other reasons, we err on the side of caution in applying this policy, especially for landing pages that link or refer to content that in any way appears to be the online sale of medicines, whether prescription or over-the-counter medicine.
Can you advertise healthcare content?
Some healthcare-related content can’t be advertised at all, while others can only be advertised if the advertiser is certified with Google and targets only approved countries. Check local regulations for the areas you want to target. Below are some examples of healthcare content that we allow in certain circumstances.
Do all advertisers have to be certified with G2?
All other advertisers must be certified with G2 in order to advertise for health and medical insurance. About G2 Certification: Not all health insurance advertisers are eligible for G2 Certification. Those that are not eligible for certification are not allowed to advertise for healthcare services on Google.
Does Google allow ads for opioids?
Google does not allow ads for prescription opioid painkillers except for those that are intended for use as medication-assisted treatment (MAT) for opioid use disorder and meet all other requirements pertaining to prescription drugs listed on this page.
How long does it take for Google AdSense to approve a website?
Approval Time Of Google AdSense. Well, there’s no fixed time for AdSense approval. For some, it takes just 24-48 hours and some it takes more than a week. You can minimize the time of AdSense approval by adjusting your website in a proper manner.
How long does it take to get AdSense approval?
If you’re the initial submitting for an AdSense approval it takes about 24-48 hours which is a quite shorter time. But this makes sense only if you follow the policy of the AdSense and also make sure that your website must consist of a significant amount of content that looks professional. 4.
How many subscribers do you need to get AdSense on YouTube?
Here’s a certain criterion if for getting your AdSense approval for YouTube channel:-. Your channel must have at least 1000 subscribers. You must live in a country where AdSense partners are available. You must have a linked AdSense account. Watch time must be of at least 4000 hours within 12 months.
How old do you have to be to get AdSense?
For AdSense approval, you need to be 18+ which is essential. AdSense will ask you for the age, address and other personal info so make sure to apply only if you’re 18+.
Does Google AdSense support Hindi?
Let me tell you that Google AdSense also supports major languages too like Hindi which is a good thing about it.
What Happened with Rehab Advertising
Why Does It Matter?
- Once Google became aware that there were many instances of deceptive rehab advertising experiences on their own platform, they released a Healthcare: Addiction services Ads policy, removing the ability to bid on addiction keywords until they had a way to validate the credibility of treatment. This validation is not new to Google, who has tighter parameters for advertisers, inclu…
What It Means For Rehab Marketers
- For advertisers with credible rehab offerings, there are many challenging aspects of this new Addiction Treatment Certificationprocess, including:
Alternative Options
- If you’re a marketer in the addiction treatment space, you may decide to bite the bullet on cost and attempt to get LegitScript certified. However, as brands continue to get suspended account notices, it might be worth seeking out other channels to reach addicts (and their loved ones) in need. There are some inherent distinctions to consider in picking which rehab advertising chann…
Now What?
- The policy on addiction treatment keywords is a huge change in the healthcare landscape, and your marketing efforts have to adjust accordingly. For help navigating healthcare marketing strategy or improving user experience design to reach your customers at any stage of the funnel, contact us.