PPC ads are an effective way to get to the top of competitive search engine results pages (SERPs) and increase the visibility of your rehab center. With PPC, treatment centers can “buy” a spot in the top three search results (see the example above).
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What are the benefits of PPC for your business?
Why should your rehab center use PPC ads? Helping your rehab center stand out among competition is just one of the ways you can benefit from PPC ads. PPC is also beneficial because it’s advertising that you don’t pay for unless you see results – or in other words, you don’t pay the price for your ad unless it’s getting clicked on. This is hugely beneficial because it means …
Why your competitors are using PPC advertising?
Mar 02, 2016 · PPC offers a cost-effective, flexible way to promote your rehab center, but it takes some time and experience to create a strong campaign. Put these best practices for PPC for rehab centers in place from the start, and you’ll have a …
How much does it cost to manage PPC?
Mar 09, 2021 · Many treatment centers use PPC to connect with people online, especially during the 6-12 months it may take for organic SEO strategies to gain traction. This is one of the top benefits of PPC: it can deliver results faster than SEO.
How to acquire talent through PPC advertising?
Aug 05, 2019 · PPC stands for pay-per-click, and what you’re doing is using highly-targeted keywords to . In this sense, PPC can help a rehab center reach a specific target audience who is already searching for keywords related to their business. It also offers centers the chance to access results that are easy to measure and track.
Why is it a good idea to administer a substance abuse screening?
The goal of substance abuse screening is to identify individuals who have or are at risk for developing alcohol- or drug-related problems, and within that group, identify patients who need further assessment to diagnose their substance use disorders and develop plans to treat them (see Chapter 4).
What is the significance of rehab?
Rehabilitation helps to minimize or slow down the disabling effects of chronic health conditions, such as cardiovascular disease, cancer and diabetes by equipping people with self-management strategies and the assistive products they require, or by addressing pain or other complications.Nov 10, 2021
Why do you want to work in rehabilitation?
Rehabilitation nursing can be very rewarding. Being part of an integrated care team helping patients improve their conditions and function provides benefits that go far beyond a paycheck. In this care environment, you can: Get to know your patients over a few weeks and aligning care to their psychosocial needs.Oct 2, 2019
Does Google Adsense allow alcohol?
Google Ads does not allow advertisements for drugs or alcohol, so even though your services aren’t promoting their use, you have to be careful when using the terms in your ads. You’ll want to stay away from mentioning specific drugs or alcohol, and instead, use more general terms.
Do I see PPC ads on Google?
Whenever you perform a search on a platform like Google, they’re the results that appear at the top of the page or in a column to the right, and are set apart from the other results with a small “Ad” label.
Why is PPC better than SEO?
This is one of the top benefits of PPC: it can deliver results faster than SEO. Because SEO is “organic,” it takes time for search engines to pick up on and respond to keyword strategies, on-page/off-page site optimization, new content, and new backlinks.
What is the decision to seek help for addiction?
At its core, the decision to seek help for an addiction is a complex and difficult one. As people consider their options or treatment, they move through different phases of an overall journey. Each phase is an opportunity for addiction treatment centers to surface relevant topics that rank for the keyword people use at a particular phase.
What is keyword strategy?
Keywords are the very language that search engines use to connect people with authoritative websites and content about addiction. They’re the “stuff” your next admission used to first seek help online.
Who is Alex Membrillo?
Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi location companies. His work as CEO of Cardinal has recently earned him the honor of being selected as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta, Atlanta Business Chronicle’s 2016 Small Business Person of the Year,and the Digital Marketer of the Year by Technology Association of Georgia (TAG).
Is PPC a silver bullet?
As significant as its return on investment (ROI) can be, PPC advertising is not a silver bullet. Without the right fundamentals in place, alongside a well-rounded strategy for keywords and campaigns, PPC ads can quickly become a drain on your marketing budget.
What is historical optimization?
Historical optimization is the practice of updating old content on your site and improving its SEO value for the present and future. Over the past few years, this tactic has become an incredibly valuable SEO play for facilities with a large archive of content.
Who is Jonathan Bentz?
Jonathan Bentz is a Senior Digital Marketing Strategist at Direct Online Marketing. Jonathan is a 15-year SEO veteran and holds a Journalism Degree from West Virginia University. He contributes to Business.com, Business2Community.com, and G2. Jonathan sits on a board for a West Virginia program that aims to build the state’s first all-inclusive playground.
When did Google change its search results?
Back in February 2018 , Google rolled out a significant change to how it presents search results in the United States when users look for services and information related to substance abuse and mental health.
Is Barnacle SEO a new strategy?
Barnacle SEO is not a new strategy, but it can be a highly successful approach when situations like this occur. The term was coined by Will Scott of Search Influence about a decade ago and there was a must-watch Whiteboard Friday about it several years ago, too.
Does Google accept mental health ads?
For a long time, Google and Bing accepted search engine advertising from rehab and mental health facilities in the same way they accepted ads from other medical service and healthcare providers. But, as the opioid crisis in the United States continued to escalate, the rules for addiction treatment centers started to change.