PPC ads are an effective way to get to the top of competitive search engine results pages (SERPs) and increase the visibility of your rehab center. With PPC, treatment centers can “buy” a spot in the top three search results (see the example above).
Full Answer
Why is PPC so effective?
Unlike traditional paid advertising, PPC gives extreme levels of control that works because businesses can boost ad spend for areas/demographics/queries that work, and reduce ad spend in areas that don't work – meaning that the importance of PPC is in its ability to squeeze every penny of budget for better return-on-ad ...
What is the significance of rehab?
Rehabilitation helps to minimize or slow down the disabling effects of chronic health conditions, such as cardiovascular disease, cancer and diabetes by equipping people with self-management strategies and the assistive products they require, or by addressing pain or other complications.Nov 10, 2021
Is rehabilitation the same as treatment?
When we think of physical therapy, many people aren't aware of all the different therapies and treatments that it includes. Many people associate physical therapy and physical rehabilitation as one and the same; however, physical therapy is actually under the umbrella of physical rehabilitation.Aug 9, 2021
What are the 4 types of rehabilitation?
Rehabilitation ElementsPreventative Rehabilitation.Restorative Rehabilitation.Supportive Rehabilitation.Palliative Rehabilitation.
What are the challenges of rehabilitation?
The 6 challenges for rehabilitation and clinical practice in 2021Safety.Economic stability.Acceleration of Recovery.Differentiation.Personalization (of treatment)Improvement of your patients.Sensorimotor focus of the wrist (bonus track)
What are types of rehabilitation?
The three main types of rehabilitation therapy are occupational, physical and speech. Each form of rehabilitation serves a unique purpose in helping a person reach full recovery, but all share the ultimate goal of helping the patient return to a healthy and active lifestyle.May 23, 2018
What is physical rehabilitation?
Physical medicine and rehabilitation is a medical specialty that helps people regain body functions they lost due to medical conditions or injury. This term is often used to describe the whole medical team, not just the doctors.Sep 18, 2019
What is medical rehabilitation?
'Rehabilitation' includes specialists who are trained in physical therapy to help increase or restore an individual's mobility, strength, or fitness, as well as to decrease pain and discomfort.
Does Google Adsense allow alcohol?
Google Ads does not allow advertisements for drugs or alcohol, so even though your services aren’t promoting their use, you have to be careful when using the terms in your ads. You’ll want to stay away from mentioning specific drugs or alcohol, and instead, use more general terms.
Do I see PPC ads on Google?
Whenever you perform a search on a platform like Google, they’re the results that appear at the top of the page or in a column to the right, and are set apart from the other results with a small “Ad” label.
Why is PPC better than SEO?
This is one of the top benefits of PPC: it can deliver results faster than SEO. Because SEO is “organic,” it takes time for search engines to pick up on and respond to keyword strategies, on-page/off-page site optimization, new content, and new backlinks.
What is the decision to seek help for addiction?
At its core, the decision to seek help for an addiction is a complex and difficult one. As people consider their options or treatment, they move through different phases of an overall journey. Each phase is an opportunity for addiction treatment centers to surface relevant topics that rank for the keyword people use at a particular phase.
What is keyword strategy?
Keywords are the very language that search engines use to connect people with authoritative websites and content about addiction. They’re the “stuff” your next admission used to first seek help online.
Who is Alex Membrillo?
Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi location companies. His work as CEO of Cardinal has recently earned him the honor of being selected as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta, Atlanta Business Chronicle’s 2016 Small Business Person of the Year,and the Digital Marketer of the Year by Technology Association of Georgia (TAG).
Is PPC a silver bullet?
As significant as its return on investment (ROI) can be, PPC advertising is not a silver bullet. Without the right fundamentals in place, alongside a well-rounded strategy for keywords and campaigns, PPC ads can quickly become a drain on your marketing budget.
How Does Rehab Brand Building Help More Than PPC?
When it comes to drug rehabilitation centers, pay-per-click (also known as PPC) advertising and SEO may be the go-to methods for generating calls. This digital advertising tactic is simple enough to execute, and has been around for years.
Addicton Treatment PPC: The Current Process
Ultimately, drug rehab centers want to increase admits, so they look to get more:
Why PPC Is Not Enough for Rehabs
There are many reasons why the process, as it stands today, doesn’t work. To clarify, yes it works of course but not as it used to. Let’s dive into a few of them.
Essential Brand Building Blocks
Obtaining the building blocks of creating a drug addiction treatment leader’s brand might seem elusive, but here’s a secret—it’s easier than you think.
Expand Your Target Market
Don’t be afraid to go further than your usual prospects. In some cases, you’ll need to broaden your appeal to reach your goals.
5 Hacks for Implementing a New Marketing Method
Now that you’ve hit refresh on the basics, spread the word! There are many tactics you can use to get your messaging out. While the type of tactic you choose is important, how you choose to deploy it is often even more important.
Brand Building vs. PPC for Rehabs: Final Thoughts
For long-term gains and more predictable, regular stream of well-qualified leads you should have a long-term strategy in mind. PPC is one tactic that could be part of your larger addiction treatment marketing strategy, but it isn’t the full plan in 2021 and beyond.
What is historical optimization?
Historical optimization is the practice of updating old content on your site and improving its SEO value for the present and future. Over the past few years, this tactic has become an incredibly valuable SEO play for facilities with a large archive of content.
Who is Jonathan Bentz?
Jonathan Bentz is a Senior Digital Marketing Strategist at Direct Online Marketing. Jonathan is a 15-year SEO veteran and holds a Journalism Degree from West Virginia University. He contributes to Business.com, Business2Community.com, and G2. Jonathan sits on a board for a West Virginia program that aims to build the state’s first all-inclusive playground.
Does Google accept mental health ads?
For a long time, Google and Bing accepted search engine advertising from rehab and mental health facilities in the same way they accepted ads from other medical service and healthcare providers. But, as the opioid crisis in the United States continued to escalate, the rules for addiction treatment centers started to change.
Is Barnacle SEO a new strategy?
Barnacle SEO is not a new strategy, but it can be a highly successful approach when situations like this occur. The term was coined by Will Scott of Search Influence about a decade ago and there was a must-watch Whiteboard Friday about it several years ago, too.
When did Google change its search results?
Back in February 2018 , Google rolled out a significant change to how it presents search results in the United States when users look for services and information related to substance abuse and mental health.
