Why do you need a rehabilitation center email newsletter?
Why should rehab centers invest in email marketing? Potential patients may not be ready to enter rehab when they first visit your website. Creating and nurturing a relationship with them via email is important. And it can put you a step ahead of competitors. By investing in email marketing, you’re investing in relationships with potential patients.
How does social media marketing work for rehab centers?
Sep 15, 2016 · Email marketing is an effective channel for getting potential clients to visit your website, attend events you are sponsoring, and develop a relationship with your rehab center. It can also show potential clients that you’re a reliable and trustworthy source of information, which will help them become more comfortable with the idea of contact you.
How can rehab centers use social media to increase enrollment?
Email marketing for rehab centers. Email marketing is extremely useful for rehab centers because it is a cost-effective way to stay in contact with current and potential clients. You can use your email marketing campaign to offer bi-weekly, or monthly newsletters that inform your recipients about what’s happening at your center.
What happens after a client leaves your rehabilitation center?
May 09, 2018 · Email marketing isn’t just effective—it is THE MOST effective type of digital marketing on the planet. Hands down. Not convinced? I’ve got some juicy statistics for you to back up that bold claim and prove to you why you absolutely need to incorporate email marketing into your treatment center’s game plan—if you haven’t already ...
What is PPC in rehab?
PPC is a fantastic way for your rehab center to get in front of an audience who are proactively searching for treatment options either locally in your area or nationally depending on where you’re looking to acquire patients from. It’s an auction-based platform whereby you bid on keywords and phrases against your competition which helps dictate where your ad appears on search engine results pages.
What is Google Maps Optimization?
Google Maps Optimization, also known as Google My Business (GMB) Optimization, is probably one of the most valuable endeavors a center can use to pull in potential patients from their local market. GMB is an amazing opportunity for your center to get in front of people searching for geo-targeted terms such as “addiction treatment centers + [your city or state]”, “alcohol rehab + [your city or state]”, etc. and also factors into the equation in Google search results for “rehab centers”, “drug treatment centers”, etc.
Does social media marketing work?
Social Media Marketing can do the work for you. It’s in this realm where people share their stories, exchange ideas, share thoughts on a wide array of subjects, write reviews on business pages along with a narrative about their positive or negative experiences, and so much more.
What is the first test called?
The first test is called multivariate testing. As the name indicates, multiple variables are changed all at once to see how the “new” page which is commonly referred to as the “challenger” compares to the current version of the page which is known as the “champion”.
What is social media for rehab?
Everyone uses social media! Social media is one of the few marketing methods that has a low cost associated with high results. Along with email and content marketing, social media provides a number of ways for rehab centers to improve their online presences. However, this is only true if you utilize the proper tactics. You can generate terrific enrollment results by using the following social media tactics:
What to do after client leaves rehab?
You can send a regular email newsletter filled with educational tips and content to past and present clients and their loved ones. By providing this content, you are continuing the trusting relationship developed during their time at your facility and increasing the chance of positive word of mouth marketing!
What is word of mouth marketing?
Today, word of mouth marketing also includes: 1 Online customer reviews on websites, such as Google, Yelp, and industry related sites such as Rehabs.com 2 Social media posts and testimonials from clients and their family members 3 Press, both positive and negative
Where is Anne from?
Anne is a copywriter and digital marketing specialist currently residing in the Greater Nashville area. Originally from New England, she leverages her three top talents (writing, marketing, and coffee consuming) for businesses and brands of all sizes across the globe. Anne is a 2013 Marketing Communications/Advertising graduate from Western New England University in Springfield, MA. She credits her launch into writing to her legendary elementary school poem about pizza that wowed the judges and won the creative writing award in her school district. When not writing or working on marketing campaigns, you can find Anne at a coffee shop, exploring somewhere new, or training in martial arts as a 3rd degree black belt.
What is historical optimization?
Historical optimization is the practice of updating old content on your site and improving its SEO value for the present and future. Over the past few years, this tactic has become an incredibly valuable SEO play for facilities with a large archive of content.
Who is Jonathan Bentz?
Jonathan Bentz is a Senior Digital Marketing Strategist at Direct Online Marketing. Jonathan is a 15-year SEO veteran and holds a Journalism Degree from West Virginia University. He contributes to Business.com, Business2Community.com, and G2. Jonathan sits on a board for a West Virginia program that aims to build the state’s first all-inclusive playground.
When did Google change its search results?
Back in February 2018 , Google rolled out a significant change to how it presents search results in the United States when users look for services and information related to substance abuse and mental health.
Is Barnacle SEO a new strategy?
Barnacle SEO is not a new strategy, but it can be a highly successful approach when situations like this occur. The term was coined by Will Scott of Search Influence about a decade ago and there was a must-watch Whiteboard Friday about it several years ago, too.
Does Google accept mental health ads?
For a long time, Google and Bing accepted search engine advertising from rehab and mental health facilities in the same way they accepted ads from other medical service and healthcare providers. But, as the opioid crisis in the United States continued to escalate, the rules for addiction treatment centers started to change.
Why Branding Is Key For Addiction Recovery Centers
Hey everyone! This is Chase from MarketingHy I have had the amazing experience lately with helping some of the nation’s biggest names in the drug and alcohol addiction niche.
How important is branding for an addiction recovery centers?
There are many rules when it comes to digital marketing for a company like this. Some of today’s top marketing venues such as Facebook, Instagram and others have strict guidelines for what you can and can’t-do.
What is Leadsquared CRM?
It’s an end-to-end marketing solution that helps you capture, nurture, and encourage patients. You can also boost engagement, improve patient experience, and measure the performance of your marketing efforts.
Do you have to have a phone number to book appointments?
It’s obvious to have your phone number on your websites, ads, citations, and anywhere applicable. Along with that, you should have a system to track inbound phone leads as they convert much better than online leads.