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how to use social media for rehab centers

by Brionna Wyman Published 2 years ago Updated 1 year ago
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How To Use Social Media To Market Your Rehab Center

  • Step 1. The first step to how to use social media for marketing your rehab center is to register an account with most of...
  • Step 2. Once you have registered your account and have begun posting regularly, it may be time to get involved in some...
  • Step 3. In addition to interacting with others on social media networks,...

Full Answer

Why are people so addicted to social media?

May 21, 2019 · Monitor your center’s reviews taking place (be careful in how or when you engage with negative reviews…) Post testimonials and testimonial videos (with permission of course) Entice your followers to engage with your posts via comments, likes, and shares. Encourage/share social media support groups.

Why am I so addicted to social media?

May 22, 2020 · Social media marketing for drug rehab centers may seem confusing at first. However, it is an effective method to boost your clientele and build an online reputation. Follow our tips above, and you’ll be on your way to a successful campaign for your rehab center.

Can social media improve health?

May 29, 2017 · As a rehab/addiction center, the content you choose to share on social media should likely focus on two specific areas: Educating potential patients of your services. Deliver authoritative health messages. By narrowing down your strategy to these two elements, you can ensure that your center remains professional in appearance while at the same ...

Is social media addiction a real thing?

From our experience with rehab center social accounts, it’s still entirely possible to be successful by sharing relevant news articles, posting inspirational photos, and engaging with followers. In addition to sharing your blog posts and site content, you …

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What do social workers do for addicts?

Social workers play a vital role in helping those battling substance use disorder (SUD), as well as those struggling with mental health disorders. Their job consists of diagnosing clinical disorders, identifying client goals, and creating a plan to reach those goals.Mar 13, 2020

What is the goal of rehabilitation centers?

“The ultimate goal of a rehabilitation hospital is to help patients recover and be able to return to functioning as independently as possible in their homes.” The ultimate goal of a rehabilitation hospital is to help patients recover and be able to return to functioning as independently as possible in their homes.Oct 21, 2020

What are the 5 stages of rehab?

Don't Forget the RehabPhase 1 - Control Pain and Swelling.Phase 2 - Improve Range of Motion and/or Flexibility.Phase 3 - Improve Strength & Begin Proprioception/Balance Training.Phase 4 - Proprioception/Balance Training & Sport-Specific Training.Phase 5 - Gradual Return to Full Activity.

How is social media designed to be addictive?

Due to the effect that it has on the brain, social media is addictive both physically and psychologically. According to a new study by Harvard University, self-disclosure on social networking sites lights up the same part of the brain that also ignites when taking an addictive substance.Dec 17, 2021

What are the 4 types of rehabilitation?

Rehabilitation ElementsPreventative Rehabilitation.Restorative Rehabilitation.Supportive Rehabilitation.Palliative Rehabilitation.

How do you speak rehabilitation?

1:026:34How to Pronounce Rehabilitated and Rehabilitation (Free American ...YouTubeStart of suggested clipEnd of suggested clipWe use a clear e vowel. And we say the h sound rehab. Our a vowel the black cat vowel is what theMoreWe use a clear e vowel. And we say the h sound rehab. Our a vowel the black cat vowel is what the second syllable has for letter a so long and short rehab.

What are the three phases of rehab?

Athletic trainers (ATs) have traditionally conceptualized rehabilitation programs in terms of 3 distinct physiologic phases: acute injury phase, repair phase, and remodeling phase.

Which is the first step in rehabilitation process?

The first step in the rehabilitation process is to carry out a detailed interview with the patient and significant others. The second step involves administering a comprehensive neuropsychological assessment to arrive at a specific neuropsychological profile of the individual.

What is the last phase of rehabilitation?

Recover Your Function. The last step in rehabilitation is recovering sport-specific function and return to play. This phase of injury rehabilitation can include restoring coordination and balance, improving speed, agility, and sport-specific skills progressing from simple to complex.

What does social media do to your brain?

Research also shows that heavy social media use is linked with memory deficits, especially in your transactive memory. This kind of memory involves deciding what information is important enough to store in your brain and what information can be outsourced.Sep 21, 2020

Why are you being programmed by social media?

A social media addict finds it as a convenient way to temporarily soothe the underlying stress created by the problems which he/she encounters in day to day life because one's attention is always diverted with the use of these social media networks.Jan 2, 2019

Is social media linked to depression?

In several studies, teenage and young adult users who spend the most time on Instagram, Facebook and other platforms were shown to have a substantially (from 13 to 66 percent) higher rate of reported depression than those who spent the least time.

How long are Facebook rehab ads?

Successful video ads for rehab centers on Facebook are typically hard-hitting and short clocking in around 15-30 seconds in length.

Where are link ads on Facebook?

Link Ads are oftentimes seen in both desktop and mobile environments on the right side of someone’s Facebook feed (desktop) and as a part of their scrolling feed (mobile). As the name indicates, these ads can link to a number of different digital collateral depending on the destination page and action you want them to take when they get there. Treatment center options often include a link back to their website, a short form, addiction treatment news, a press release announcing a new rehab location opening up, etc.

What is page like ads?

Page Like Ads is a way for treatment centers to get new “likes” for their Facebook profile. These ads are pretty straight forward in terms of messaging to your target audience with a prominently placed call-to-action to “Like” your Facebook page.

Is LinkedIn the best place to get new admits?

Let’s be honest, LinkedIn is NOT the best place for getting new admits to your facility…or is it? Well, it really depends on how you look at it and more importantly how you use LinkedIn.

Can social media marketing hurt rehab?

Social media marketing and engagement for rehab centers isn’t exactly rocket science, but if you do it wrong, it can cause more harm to your brand and its reputation than you can possibly imagine.

Do Facebook Messenger ads show up in Stories?

Unlike nearly all other ads that typically show up in profile feeds, Messenger Ads only show up in Messenger Inbox and Messenger Stories. These ads do, however, offer a less noisy way for you to promote your center in a more intimate setting within the Facebook Messenger platform.

Breaking down the type of content to share on social media

Your prospective clients use many channels to find services like yours. Their search very well may start online, with a simple Google search. But if and when they come across a few potential centers, they make take their search to Facebook to see what type of presence these centers have on social media.

Using social media advertising

There’ll be times when your prospects actively search out your social media channels because they found you online or heard of you from some other means.

A note about your approach to social media

Before you begin your endeavors into social media, we strongly suggest that you create a clinic-wide social media guideline that outlines what can and can’t be posted, as well as what type of language to use. This will help eliminate any potential catastrophes down the road.

Reach clients where they already are

Considering that 71% of all adults with Internet access use social media, it’s safe to assume that your past and potential clients are there. And if they’re like the average user and spend 2.7 hours per day on the platforms they use, that presents a significant opportunity to reach them.

How does social media marketing work?

Social media’s main advantage to rehab centers is that it allows them to connect with clients and their loved ones on a more personal and relaxed level. Unlike most marketing methods, which involve detailed descriptions of services and targeted calls to action, pages on Facebook and other platforms allow users to engage without any pressure.

How is social media marketing different for rehab centers?

Although there are tried-and-true social media marketing strategies that work in many industries, most of them are not effective for rehab centers. Unlike businesses who use their pages to post photos of events and happy customers, you have to be careful about what you share.

How WebFX can help

Building a strong social media presence is a challenge in any industry, but can be particularly difficult for rehab centers given that many clients don’t want to make their interest in addiction treatment services public. Because of this, marketing on platforms like Facebook requires experience and strategy.

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Klean Treatment Centers

A great example of a treatment facility using social media to maximum benefit is Klean Treatment Centers. Based in West Hollywood, California, Klean Treatment Center’s Facebook page is an excellent example of how professional photography and video promote sell services. Check out the home page shown below:

Behavioral Health of the Palm Beaches

As stated earlier, treatment facilities using social media understand the power of photographs in marketing their brand. Not only should photographs be professional looking, they need to be pleasing to the eye. A great example can be found on the Facebook page of Behavioral Health of the Palm Beaches:

Origins Recovery Centers

Origins Recovery Center also utilizes high quality photography to invite people to take a closer look at their facility:

Banyan Treatment Center

When people are considering your treatment facility for services, the biggest obstacle are the unknowns. This is completely understandable. Making the decision to undergo treatment is a major life decision. Among the most commonly asked questions that prospective clients have is how the admission and treatment process works.

Gateway Foundation Alcohol & Drug Treatment

Another key component in effectively using social media is showing potential clients that you are active within the recovery community. It’s great to provide awesome treatment services, but what are you doing to spread the message of recovery?

Treatment Facilities Using Social Media: What Can You Incorporate in Your Marketing Campaign?

Now that you have looked at great examples of how treatment facilities use social media, you need to sit down and think.

What social media sites does behavioral health network use?

Behavioral Health Network Resources spends a ton of time on social media with Facebook and LinkedIn for drug rehab SEO and marketing. Our drug rehab social media marketing has built over 60 groups with over 210,000 members.

What is drug rehab SEO?

Drug rehab SEO is a big pill for many centers, sales organizations and service companies to swallow. It’s a long-term strategy in an industry that wants short-term solutions. Since the google March update with social media getting SEO juice it’s a great time for search engine optimization.

Does Facebook have an algorithm change?

The update gives SEO juice for social media activity. Understanding the platforms is critical to success. Consider this, Facebook in 2018 did an algorithm change and said they will no longer serve as many of the business posts. However, they will continue to serve the posts from personal pages and groups.

Is LinkedIn spam?

LinkedIn email has a 90% open rate. However, you cannot spam this. An endless supply of drug rehab SEO back-links from a highly rated website by Google. Behavioral Health Network Resources is the leader in our industry on LinkedIn with drug rehab SEO and drug rehab social media marketing.

Is addiction treatment behind in social media?

Addiction treatment centers are far behind in drug rehab social media marketing and SEO. This has become extremely evident in 2020. The Corona virus has opened a door for social media marketing with many drug rehabs not knowing how to capitalize. We are seeing it every day.

Is social media advertising fun?

Social media advertising is not for fun. It’s much different than being on these platforms for fun. There are specific goals and tools needed that companies must learn to be effective and not waste valuable company time. Outreach and sales are not immobilized while in quarantine.

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