how to market services of rehab

^{How to Market Skilled Rehab Facilities}

• Get the Basics. Create key pieces of marketing literature that describe your services, particularly your nurse-to-patient ratios, your specific on-site amenities, rooming options and specialized care providers.
• Establish Professional Relationships. Network with social workers, physicians, nurses and other care providers by getting involved with and advertising through local branches of professional associations and organizations, like the National ...
• Make Personal Contacts. Visit medical and surgical centers, doctor’s offices and hospitals to distribute information about your skilled rehabilitation facility.
Conduct Community Outreach. Market directly to potential patients and their families through community outreach initiatives. ...
Get Published. Write and publish feature articles or blogs with a byline from your CEO, medical director or lead physical therapist.
Ask for Referrals. Continually ask for referrals from satisfied customers and from healthcare providers who regularly recommend your center.

Full Answer

Should your rehab center have a marketing strategy?

Oct 24, 2020 · Rehabilitation counselors need marketing skills to effectively place their clients into employment. This includes establishing rapport with employers, networking, and selling success stories. In...

How do you market a nursing home to patients?

5. Email marketing for rehab centers. Email marketing is the process of sending messages to interested leads to encourage them to come back to your website and convert. It’s one of the best forms of lead nurturing, and it can make the difference between someone abandoning your site or becoming a paying client.

How can social media help rehab centers improve their online presence?

Sep 26, 2017 · Create key pieces of marketing literature that describe your services, particularly your nurse-to-patient ratios, your specific on-site amenities, rooming options and specialized care providers. If you cater to a particular medical demographic or focus on specific services, such as memory disorders or burn care, emphasize that in your literature.

What is the best marketing for an addiction treatment center?

Aug 02, 2019 · Marketing is a foundational part of any business. Therapy and healthcare, especially in private practices, is no different. Yet, it seems many clinicians and clinic owners struggle to understand how to market their services. Whether you own a practice, manage a department, or are simply advocating for the services you provide, knowing about marketing …

What are the 5 stages of rehab?

Don't Forget the RehabPhase 1 - Control Pain and Swelling.Phase 2 - Improve Range of Motion and/or Flexibility.Phase 3 - Improve Strength & Begin Proprioception/Balance Training.Phase 4 - Proprioception/Balance Training & Sport-Specific Training.Phase 5 - Gradual Return to Full Activity.

What is the objective of rehab?

Rehabilitation is care that can help you get back, keep, or improve abilities that you need for daily life. These abilities may be physical, mental, and/or cognitive (thinking and learning).

What are the different types of rehab?

The three main types of rehabilitation therapy are occupational, physical and speech. Each form of rehabilitation serves a unique purpose in helping a person reach full recovery, but all share the ultimate goal of helping the patient return to a healthy and active lifestyle.May 23, 2018

How long does it take to get clean in rehab?

Most addicted individuals need at least three months in treatment to get sober and initiate a plan for continued recovery. Research shows that the best outcomes occur with longer durations of treatment.Nov 4, 2021

Why is rehabilitation so important?

Rehabilitation helps to minimize or slow down the disabling effects of chronic health conditions, such as cardiovascular disease, cancer and diabetes by equipping people with self-management strategies and the assistive products they require, or by addressing pain or other complications.Nov 10, 2021

What is rehabilitation team?

The rehabilitation team conventionally includes the physiatrist, rehabilitation nurse, physical and occupational therapist, speech pathologist, rehabilitation psychologist, and social worker or case manager, with availability of other services such as nutrition and respiratory therapy.

What is the most difficult part of the rehabilitation process?

According to Hayward, the most difficult part of the rehab process was mental, not physical.Sep 16, 2018

What's another word for rehab?

What is another word for rehab?recoveryrecuperationrehabilitationconvalescencehealingmendingrallycomebacksnapbackrestoration34 more rows

What are the six types of rehabilitation settings?

Read on for our rundown of the eight most common rehab settings.Acute Care Rehab Setting. ... Subacute Care Rehab Setting. ... Long-term Acute Care Rehab Setting. ... Home Health Care Rehab Setting. ... Inpatient Care Rehab Setting. ... Outpatient Care Rehab Setting. ... School-Based Rehab Setting. ... Skilled Nursing Facility Rehab Setting.

How many days does it take to detox your body?

Detoxing typically takes three to ten days. However, a more severe addiction can extend detox by several weeks or even months. Therefore, you need to know what to expect during detox before you begin the detox process. Detox involves more than just the initial withdrawal symptoms.

How long does prescription medicine stay in your system?

Most drugs of abuse stay in the body for at least a few days after the last use and are traceable with urine tests. Opioids like heroin and oxycodone are detectable for between 1 and 3 days after last use. Stimulants including cocaine, meth, and ADHD medications are detectable for about 2 or 3 days.Mar 11, 2022

How long does a detox cleanse last?

Detox programs tend to last anywhere from three days to two weeks. Many different factors play into how long each specific detox program lasts. The main factor is which substance(s) was/were being abused. Some substances are able to be removed from the system faster than others.

What is social media for rehab?

Everyone uses social media! Social media is one of the few marketing methods that has a low cost associated with high results. Along with email and content marketing, social media provides a number of ways for rehab centers to improve their online presences. However, this is only true if you utilize the proper tactics. You can generate terrific enrollment results by using the following social media tactics:

What to do after client leaves rehab?

You can send a regular email newsletter filled with educational tips and content to past and present clients and their loved ones. By providing this content, you are continuing the trusting relationship developed during their time at your facility and increasing the chance of positive word of mouth marketing!

What is word of mouth marketing?

Today, word of mouth marketing also includes: 1 Online customer reviews on websites, such as Google, Yelp, and industry related sites such as Rehabs.com 2 Social media posts and testimonials from clients and their family members 3 Press, both positive and negative

Where is Anne from?

Anne is a copywriter and digital marketing specialist currently residing in the Greater Nashville area. Originally from New England, she leverages her three top talents (writing, marketing, and coffee consuming) for businesses and brands of all sizes across the globe. Anne is a 2013 Marketing Communications/Advertising graduate from Western New England University in Springfield, MA. She credits her launch into writing to her legendary elementary school poem about pizza that wowed the judges and won the creative writing award in her school district. When not writing or working on marketing campaigns, you can find Anne at a coffee shop, exploring somewhere new, or training in martial arts as a 3rd degree black belt.

Why is marketing important for rehabilitation counselors?

Marketing can also be utilized by individuals during interviews and when inquiring about potential places of employment. It is very important for rehabilitation counselors to have effective marketing skills. These skills can be used to provide job preparation and placement services to their clients.

What does Erin do when she is hired?

Erin always takes the initiative to create relationships with employers who are currently hiring and those who are not. Erin usually makes her first contact by calling the employer, speaking with its outreach or community department, human resources, or business division and setting up a time and date to discuss what her agency and clients can offer this business.

What is Leadsquared CRM?

It’s an end-to-end marketing solution that helps you capture, nurture, and encourage patients. You can also boost engagement, improve patient experience, and measure the performance of your marketing efforts.

Do you have to have a phone number to book appointments?

It’s obvious to have your phone number on your websites, ads, citations, and anywhere applicable. Along with that, you should have a system to track inbound phone leads as they convert much better than online leads.

Get the Basics

Create key pieces of marketing literature that describe your services, particularly your nurse-to-patient ratios, your specific on-site amenities, rooming options and specialized care providers. If you cater to a particular medical demographic or focus on specific services, such as memory disorders or burn care, emphasize that in your literature.

Establish Professional Relationships

Network with social workers, physicians, nurses and other care providers by getting involved with and advertising through local branches of professional associations and organizations, like the National Association of Social Workers.

Make Personal Contacts

Visit medical and surgical centers, doctor’s offices and hospitals to distribute information about your skilled rehabilitation facility. Set appointments with social workers and administrators to promote the establishment of long-term referral relationships.

Conduct Community Outreach

Market directly to potential patients and their families through community outreach initiatives. Partner with community centers, senior centers and health districts to distribute information and answer questions about the benefits of skilled rehabilitation centers.

Get Published

Write and publish feature articles or blogs with a byline from your CEO, medical director or lead physical therapist. Focus on dispelling myths about skilled rehab facilities, addressing frequently asked questions and providing tips for caregivers.

Ask for Referrals

Continually ask for referrals from satisfied customers and from healthcare providers who regularly recommend your center. Follow-up with letters of thanks or token gifts, like logoed coffee mugs, water bottles or gift baskets.

What are the social media sites?

social media sites (e.g., Facebook, Twitter, and Instagram), online review sites (e.g., Yelp, Healthgrades, and Zocdoc), and. blogs. You don’t necessarily need to be on every platform, but the more profiles you have, the larger your Internet presence will be.

How to get from point A to point B?

In the days before Google Maps, getting from Point A to Point B required some advanced planning. If you didn’t follow a map—or print out directions from good ol’ MapQuest—taking a wrong turn was practically inevitable. Similarly, you should always map out your plan before you begin your marketing journey—that is, unless you have a real taste for the unexpected and a surplus of money to burn through. To start, picture your ideal patients. Think about things like: 1 How do they spend their time? 2 Why would they seek physical therapy? 3 What kinds of physical therapy services do they need? 4 Where do they go to get information about PT services?

Is telehealth a law?

However, there are some laws governing the manner in which physical therapists may deliver services remotely (i.e., via video or phone communication). As a US-based company, WebPT provides education on the laws governing US-based therapists.

Is online presence important?

So, your online presence is important. But, if your digital reputation leaves something to be desired, it could end up hindering your practice more than helping it. When patients seek you out online, they’re mostly interested in (a) location, (b) your service offerings, and (c) what other people are saying about you.

Is social media a substitute for a website?

If you still think social media is a viable replacement for a website, consider this: Having a website will actually boost your ranking on search engine results pages (SERPs), which means potential patients are more likely to see you when scanning the web for physical therapists in their local area.

Word of Mouth in Rehab Marketing

Social Media Marketing For Treatment Programs & Recovery Centers

• Everyone uses social media! Social media is one of the few marketing methods that has a low cost associated with high results. Along with email and content marketing, social media provides a number of ways for rehab centers to improve their online presences. However, this is only true if you utilize the proper tactics. You can generate terrific enr...

See more on contentwriters.com

Email Marketing

Strategic Partnerships

Creating Quality Content

PPC (Pay Per Click) Ad Campaigns