RehabFAQs

how to market rehab center using social media

by Valentina Huels IV Published 2 years ago Updated 1 year ago
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  • Pinterest. Pinterest is a social media platform in which users post or “pin” things that they like to their page.
  • Facebook. Facebook is the most used social media platform in the world, so it only makes sense to utilize its outrageous reach to find potential clients.
  • Twitter. Like Facebook, Twitter is another great platform for marketing your rehab center because it allows you to connect with potential clients.

Full Answer

What is social media addiction and how can I help?

May 21, 2019 · Monitor your center’s reviews taking place (be careful in how or when you engage with negative reviews…) Post testimonials and testimonial videos (with permission of course) Entice your followers to engage with your posts via comments, likes, and shares. Encourage/share social media support groups.

How does social media affect our brains?

May 22, 2020 · No digital marketing discussion will ever be complete without the mention of social media.If you’re running a drug rehab center, the chances are that you’ve contemplated the notion of marketing your services on various social media channels.

Is social media causing gambling and drugs?

The rehab industry is a competitive one, and if you’re unsatisfied with the number of clients you are currently treating, social media marketing can help you gain more traffic to your website and more clients to your center. Call 888-256-9448 to speak with a strategist about social media marketing plans from WebFX, or keep reading to learn more about how platforms like …

Why do we get addicted to social networking sites?

It’s a great way to manage your reputation, connect with potential clients and their loved ones, and get the word out about your rehab center. Reach clients where they already are. Considering that 71% of all adults with Internet access use social media, it’s safe to assume that your past and potential clients are there. And if they’re like the average user and spend 2.7 hours per day on …

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What is the most used social media platform?

Facebook is the most used social media platform in the world, so it only makes sense to utilize its outrageous reach to find potential clients. Using Facebook, you can create a brand awareness for your center, share images, interact with potential customers, and create events and groups. To create brand awareness, ...

Why is it important to remember that social media is a two way communication?

As you create and share content on social media, it’s absolutely essential to remember that these platforms enable two-way communication. Unlike on your site, where visitors simply browse your content, social media lets them post their own comments or responses to what you say.

Can rehab centers use social media?

When you first start using social media for your rehab center, you might not know what to post. And while many businesses see success by posting photos of customers and events, that isn’t an option for rehab centers.

What happens if you ignore comments?

If you ignore comments, good or bad, users will think you either don’t care, or you simply don’t pay attention to your clients. You can also create groups for current clients that bring them together, and create events to invite both current and potential clients to.

How many characters can you use on Twitter?

Sharing content is also important to Twitter. However, you’re limited to 140 characters.

Is Pinterest a visual site?

You could post anything from inspirational quotes to beverages for the weekend that don’t include alcohol. Pinterest is also extremely visual, which is a huge benefit since 65 percent of the population consists of visual learners.

Can you share images on Twitter?

You can also share images on Twitter that help potential clients to learn more about your treatment center. Use images to your advantage to show off your facility and introduce users to your staff. PPC ads are also available on Twitter, so if you want to pay for clicks, that’s also an option!

Breaking down the type of content to share on social media

Your prospective clients use many channels to find services like yours. Their search very well may start online, with a simple Google search. But if and when they come across a few potential centers, they make take their search to Facebook to see what type of presence these centers have on social media.

Using social media advertising

There’ll be times when your prospects actively search out your social media channels because they found you online or heard of you from some other means.

A note about your approach to social media

Before you begin your endeavors into social media, we strongly suggest that you create a clinic-wide social media guideline that outlines what can and can’t be posted, as well as what type of language to use. This will help eliminate any potential catastrophes down the road.

Reach clients where they already are

Considering that 71% of all adults with Internet access use social media, it’s safe to assume that your past and potential clients are there. And if they’re like the average user and spend 2.7 hours per day on the platforms they use, that presents a significant opportunity to reach them.

How does social media marketing work?

Social media’s main advantage to rehab centers is that it allows them to connect with clients and their loved ones on a more personal and relaxed level. Unlike most marketing methods, which involve detailed descriptions of services and targeted calls to action, pages on Facebook and other platforms allow users to engage without any pressure.

How is social media marketing different for rehab centers?

Although there are tried-and-true social media marketing strategies that work in many industries, most of them are not effective for rehab centers. Unlike businesses who use their pages to post photos of events and happy customers, you have to be careful about what you share.

How WebFX can help

Building a strong social media presence is a challenge in any industry, but can be particularly difficult for rehab centers given that many clients don’t want to make their interest in addiction treatment services public. Because of this, marketing on platforms like Facebook requires experience and strategy.

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What social media sites does behavioral health network use?

Behavioral Health Network Resources spends a ton of time on social media with Facebook and LinkedIn for drug rehab SEO and marketing. Our drug rehab social media marketing has built over 60 groups with over 210,000 members.

What is drug rehab SEO?

Drug rehab SEO is a big pill for many centers, sales organizations and service companies to swallow. It’s a long-term strategy in an industry that wants short-term solutions. Since the google March update with social media getting SEO juice it’s a great time for search engine optimization.

Does Facebook have an algorithm change?

The update gives SEO juice for social media activity. Understanding the platforms is critical to success. Consider this, Facebook in 2018 did an algorithm change and said they will no longer serve as many of the business posts. However, they will continue to serve the posts from personal pages and groups.

Is LinkedIn spam?

LinkedIn email has a 90% open rate. However, you cannot spam this. An endless supply of drug rehab SEO back-links from a highly rated website by Google. Behavioral Health Network Resources is the leader in our industry on LinkedIn with drug rehab SEO and drug rehab social media marketing.

Is addiction treatment behind in social media?

Addiction treatment centers are far behind in drug rehab social media marketing and SEO. This has become extremely evident in 2020. The Corona virus has opened a door for social media marketing with many drug rehabs not knowing how to capitalize. We are seeing it every day.

Is social media advertising fun?

Social media advertising is not for fun. It’s much different than being on these platforms for fun. There are specific goals and tools needed that companies must learn to be effective and not waste valuable company time. Outreach and sales are not immobilized while in quarantine.

How does social media affect the brain?

Therefore, the brain rewires itself through this positive reinforcement, making people desire likes, retweets, and emoticon reactions.

What is social media addiction?

Social media addiction is a behavioral addiction that is defined by being overly concerned about social media, driven by an uncontrollable urge to log on to or use social media , and devoting so much time and effort to social media that it impairs other important life areas. Start the road to recovery. Get a Call. Treatment Center Locator.

Why is social media so problematic?

Social media use becomes problematic when someone views social networking sites as an important coping mechanism to relieve stress, loneliness, or depression. For these people, social media use provides continuous rewards that they’re not receiving in real life, and end up engaging in the activity more and more.

How many people are addicted to social media?

In fact, psychologists estimate that as many as 5 to 10% of Americans meet the criteria for social media addiction today.

Why is social media so bad for kids?

An estimated 27% of children who spend 3 or more hours a day on social media exhibit symptoms of poor mental health. Overuse of social networking sites is much more problematic in children and young adults because their brains and social skills are still developing.

Does social media affect academic achievement?

In a 2017 study conducted by Harvard University, researchers found that social media has a significant detrimental effect on the emotional well-being of chronic users and their lives, negatively impacting their real life relationships and academic achievement among those still in an educational setting. Meet Dr. Bhatt.

How much do people talk about themselves?

In real life, it’s estimated that people talk about themselves around 30 to 40% of the time; however, social media is all about showing off one’s life and accomplishments, so people talk about themselves a staggering 80% of the time. When a person posts a picture and gets positive social feedback, it stimulates the brain to release dopamine, ...

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