Social media is one of the few marketing methods that has a low cost associated with high results. Along with email and content marketing, social media provides a number of ways for rehab centers to improve their online presences. However, this is only true if you utilize the proper tactics.
Full Answer
Should your rehab center have a marketing strategy?
May 07, 2020 · A Strategic Addiction Treatment SEO Plan. SEO for drug rehab marketing is still one of the best ways to market your treatment center. Search engines are heavily utilized by users, as it helps direct them to solid and useful information.
How can social media help rehab centers improve their online presence?
In this download, you’ll find seven powerful marketing strategies that you can use to get outstanding results for your rehabilitation center. All of these marketing techniques are intended to help you reach as many potential clients so you can help them on their road to recovery and stay financially viable at the same time. After all, when ...
What is the best marketing for an addiction treatment center?
How to Market an Addiction Treatment Center 1. SEO for rehab centers. Search engine optimization (SEO) is the process of improving your website so that it ranks... 2. Content marketing for rehab centers. Content marketing is the process of creating individual pages or blog posts that... 3. PPC for ...
Why do you need a rehabilitation center email newsletter?
May 02, 2016 · Social Media Marketing for Treatment Programs & Recovery Centers . Everyone uses social media! Social media is one of the few marketing methods that has a low cost associated with high results. Along with email and content marketing, social media provides a number of ways for rehab centers to improve their online presences.
What is the goal of rehabilitation centers?
“The ultimate goal of a rehabilitation hospital is to help patients recover and be able to return to functioning as independently as possible in their homes.” The ultimate goal of a rehabilitation hospital is to help patients recover and be able to return to functioning as independently as possible in their homes.Oct 21, 2020
How do you convince someone to go back to rehab?
Convincing someone to go to rehab can be difficult. But in many cases, it can be done....Here's how:Get educated. ... Plan an intervention. ... Avoid negative emotions and attitudes. ... Consider professional intervention. ... Don't wait until it gets worse.
What are the 5 stages of rehab?
Stages of RehabilitationPhase 1 - Control Pain and Swelling.Phase 2 - Improve Range of Motion and/or Flexibility.Phase 3 - Improve Strength & Begin Proprioception/Balance Training.Phase 4 - Proprioception/Balance Training & Sport-Specific Training.Phase 5 - Gradual Return to Full Activity.
How do I start rehab?
How to start a Rehab CenterStep 1: Do Your Research. You need to know everything that there is to know about the industry. ... Step 2: Find a Location. ... Step 3: Get Licensed. ... Step 4: Formulate a Pro-Forma and Business Plan. ... Step 5: Get Accredited. ... Step 6: Find and Train Staff. ... Step 7: Market. ... Step 8: Open Your Doors.Sep 3, 2020
How do you keep away yourself from any kind of addiction?
Take Small Steps To Setting Patterns. Patterns don't take hold instantly. ... Stay Away From Temptations That Help Feed Your Addiction Or Bad Habits. Staying away from temptations is a lot easier than you think. ... Replace Your Old Habits With New Similar Ones. ... Love Yourself.Apr 17, 2018
How do you convince someone to go to AA?
Steps To Take To Convince Your Loved One To Get HelpLearn About Alcohol Use Disorder, And Avoid Making Excuses. ... Practice What You Will Say, And Be Specific. ... Choose The Time And Place. ... Approach And Listen With Honesty And Compassion. ... State The Consequences, But Offer Support. ... Be Prepared To Act Or Intervene.More items...•Feb 10, 2020
What are the three phases of rehab?
Athletic trainers (ATs) have traditionally conceptualized rehabilitation programs in terms of 3 distinct physiologic phases: acute injury phase, repair phase, and remodeling phase.
How long is physical reconditioning?
Reconditioning is a group program with individualized, sport- and activity-specific elements. A physical therapist and a strength coach supervise the reconditioning program. A typical reconditioning progression can last anywhere from 2 weeks to 5 months, depending on the requirements of returning to full activity.
What is the last phase of rehabilitation?
Recover Your Function. The last step in rehabilitation is recovering sport-specific function and return to play. This phase of injury rehabilitation can include restoring coordination and balance, improving speed, agility, and sport-specific skills progressing from simple to complex.
What is the best way to advertise an addiction treatment facility?
Social media marketing is yet another vital aspect of advertising your addiction treatment facility online. You probably already have some social media profiles created, but you may not have fully capitalized on all that social media can offer your business.
Who owns Titan Web Agency?
Tyson Downs, the owner of Titan Web Agency, has years of experience working with small businesses and helping them meet their revenue goals. Prior to starting Titan Web Agency, he freelanced in SEO and Web Design while working in the corporate world. Tyson is a graduate of Brigham Young University, the father of 5, and enjoys spending time with his family. Particularly on the baseball field.
Why do people blog on their website?
With an onsite blog, you provide your ideal patients with valuable information on the topics of addiction and recovery, while also generating high-quality content to help your site rank higher in search engines, getting more traffic, and more incoming leads.
What is the ACA?
The Affordable Care Act (ACA) will result in expanded funding for drug and alcohol rehabilitation clinics and higher profits in the industry overall — but results will vary from state to state (Source: Insurance Journal ).
How to track leads?
One great way to track leads is by using call tracking. Call tracking can help you determine the source of your leads, and then you can track those leads and determine if they became patients. Knowing this will help you understand where your money is being spent, and what addiction marketing method is most effective.
Why is building an email list important?
Building effective email lists is an excellent way to work towards a sustainable business model. If someone visited your website, they might need treatment themselves, they might know someone who needs treatment, and they may even require treatment at a later date.
What is a USP?
Your USP can be a niche treatment specialty, rehab center rating, success rates, specific employment you target, (such as focusing on drug rehab for doctors) credentials of your medical professionals on your team, or something entirely different.
What is social media for rehab?
Everyone uses social media! Social media is one of the few marketing methods that has a low cost associated with high results. Along with email and content marketing, social media provides a number of ways for rehab centers to improve their online presences. However, this is only true if you utilize the proper tactics. You can generate terrific enrollment results by using the following social media tactics:
What to do after client leaves rehab?
You can send a regular email newsletter filled with educational tips and content to past and present clients and their loved ones. By providing this content, you are continuing the trusting relationship developed during their time at your facility and increasing the chance of positive word of mouth marketing!
What is word of mouth marketing?
Today, word of mouth marketing also includes: 1 Online customer reviews on websites, such as Google, Yelp, and industry related sites such as Rehabs.com 2 Social media posts and testimonials from clients and their family members 3 Press, both positive and negative
Where is Anne from?
Anne is a copywriter and digital marketing specialist currently residing in the Greater Nashville area. Originally from New England, she leverages her three top talents (writing, marketing, and coffee consuming) for businesses and brands of all sizes across the globe. Anne is a 2013 Marketing Communications/Advertising graduate from Western New England University in Springfield, MA. She credits her launch into writing to her legendary elementary school poem about pizza that wowed the judges and won the creative writing award in her school district. When not writing or working on marketing campaigns, you can find Anne at a coffee shop, exploring somewhere new, or training in martial arts as a 3rd degree black belt.
Who is Your Target Audience?
As a rehabilitation and addiction treatment professional, you’ve worked with myriad clients and their family members before. Naturally, they each have their own unique characteristics, specific treatment needs, and specific personal backgrounds.
Targeting Your Audience Online Using Social Media
Now that you understand exactly the type of person you are trying to promote your brand to, you can use the many online platforms and tools to put your content right in front of your audience.
Targeting Your Audience Online Using Search Engines
You know that your audience is using popular search engines such as Google, Yahoo!, and Bing to find information online. Keywords are also a great way to target a certain audience online.
Ready to Target Your Audience with Written Content?
ContentWriters is ready to create content that will resonate with your target audience. Start your content writing strategy today!
How long are Facebook rehab ads?
Successful video ads for rehab centers on Facebook are typically hard-hitting and short clocking in around 15-30 seconds in length.
Where are link ads on Facebook?
Link Ads are oftentimes seen in both desktop and mobile environments on the right side of someone’s Facebook feed (desktop) and as a part of their scrolling feed (mobile). As the name indicates, these ads can link to a number of different digital collateral depending on the destination page and action you want them to take when they get there. Treatment center options often include a link back to their website, a short form, addiction treatment news, a press release announcing a new rehab location opening up, etc.
What is page like ads?
Page Like Ads is a way for treatment centers to get new “likes” for their Facebook profile. These ads are pretty straight forward in terms of messaging to your target audience with a prominently placed call-to-action to “Like” your Facebook page.
Is LinkedIn the best place to get new admits?
Let’s be honest, LinkedIn is NOT the best place for getting new admits to your facility…or is it? Well, it really depends on how you look at it and more importantly how you use LinkedIn.
Can social media marketing hurt rehab?
Social media marketing and engagement for rehab centers isn’t exactly rocket science, but if you do it wrong, it can cause more harm to your brand and its reputation than you can possibly imagine.
Do Facebook Messenger ads show up in Stories?
Unlike nearly all other ads that typically show up in profile feeds, Messenger Ads only show up in Messenger Inbox and Messenger Stories. These ads do, however, offer a less noisy way for you to promote your center in a more intimate setting within the Facebook Messenger platform.
Getting your name out there doesn't always require an Internet connection. Here are 10 unique ways you can market your practice offline
Every company wants to find the perfect marketing strategy—and many are testing out new gambits each and...
1. Contribute an article to a local newspaper or newsletter
Community newspapers are always looking for high-quality contributed content to fill their pages. Reach out to area editors and offer to submit a monthly health and wellness column like this one.
2. Team up with your local news station
If you don’t mind being in the spotlight for a minute, this could be a unique and exciting way to promote your services. It’s also a great way to reach older clients.
3. Run television ads
Looking for your big break? Consider the small screen. Advertising on local TV is a great way to not only reach a wide audience, but also differentiate yourself and cultivate name recognition in your community.
4. Host a free injury clinic
Active people are always at risk for injury—no matter how careful they are. But, they might be reluctant to book a physical therapy appointment, especially if they’ve never seen a PT before. So, give them a no-pressure way to ease into it.
5. Develop a referral program
According to the marketing experts at HubSpot, “90% of people believe brand recommendations from friends.” Furthermore, an Ogilvy Cannes study (cited here) found that 74% of customers consider word-of-mouth referrals a key influencer in their buying decisions. In other words, word-of-mouth is an invaluable part of your marketing strategy.
Stay in your legal lane
That said, offering any kind of incentive or freebie can create some legally precarious situations if you’re not careful.
