RehabFAQs

how to market a rehab center

by Waino Thompson Published 3 years ago Updated 1 year ago
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How to market a drug rehabilitation center?

May 08, 2021 · One of the most traditional and yet most effective ways of promoting your clinic is through word of mouth. Unlike in the past, where this would be done by simple talk amongst clients and their friends, in the current online marketplace it can also be achieved through media posts and videos or pictures.

How do you market a nursing home to patients?

Sep 26, 2017 · How to Market Skilled Rehab Facilities Get the Basics. Create key pieces of marketing literature that describe your services, particularly your... Establish Professional Relationships. Network with social workers, physicians, nurses and other care providers by... Make Personal Contacts. Visit ...

What are the pitfalls of opening a drug rehab center?

What do you need to open an addiction rehab center?

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What is the goal of rehabilitation centers?

“The ultimate goal of a rehabilitation hospital is to help patients recover and be able to return to functioning as independently as possible in their homes.” The ultimate goal of a rehabilitation hospital is to help patients recover and be able to return to functioning as independently as possible in their homes.Oct 21, 2020

What is the highest level of care in treatment centers?

The lowest level of care would be early intervention, while the highest level of care is medically managed inpatient. Some clients may participate in all levels of care, while others may only participate in one. Continuum of care is flexible and intended to match treatment level with the needs of the patient.

What are the 5 stages of rehab?

Don't Forget the RehabPhase 1 - Control Pain and Swelling.Phase 2 - Improve Range of Motion and/or Flexibility.Phase 3 - Improve Strength & Begin Proprioception/Balance Training.Phase 4 - Proprioception/Balance Training & Sport-Specific Training.Phase 5 - Gradual Return to Full Activity.

What is the average time spent in rehab?

Many treatment facilities typically offer patients short-term stays between 28 to 30 days. However, certain residential facilities may also offer extended stays for an additional fee, provided the patient is showing positive signs of recovery.Feb 2, 2022

What are the 4 main stages of the continuum of care?

“Continuum of care” refers to a treatment system in which clients enter treatment at a level appropriate to their needs and then step up to more intense treatment or down to less intense treatment as needed....Stage 1—Treatment engagement.Stage 2—Early recovery.Stage 3—Maintenance.Stage 4—Community support.

What does Asam stand for?

Primary Reference: The American Society of Addiction Medicine (ASAM)Jun 10, 2015

How do I set up a rehab plan?

How to build a successful rehab programBuild your rehabilitation program around quality people. ... Partner with a rehabilitation provider that understands and has experience with operating long-term care centers. ... Develop specialized rehabilitation programs that meet the needs of the facility and community.More items...•Mar 25, 2010

What is the last phase of rehabilitation?

Recover Your Function. The last step in rehabilitation is recovering sport-specific function and return to play. This phase of injury rehabilitation can include restoring coordination and balance, improving speed, agility, and sport-specific skills progressing from simple to complex.

Which is one of the most important components of rehabilitation plan?

One of the most important is the unique rehabilitation plan for each of our clients. The plan needs to be unique, because every client we see is a unique individual. To achieve a successful outcome, the treatment plan should do the following: address your individual goals.

What rehab has the highest success rate?

Roughly 80 percent of patients report benefiting from improved quality of life and health after completing drug and alcohol rehab. Florida has the highest success rates of drug rehab compared to all other states.May 29, 2019

How long does rehab last after stroke?

The rate of recovery is generally greatest in the weeks and months after a stroke. However, there is evidence that performance can improve even 12 to 18 months after a stroke.

Get the Basics

Create key pieces of marketing literature that describe your services, particularly your nurse-to-patient ratios, your specific on-site amenities, rooming options and specialized care providers. If you cater to a particular medical demographic or focus on specific services, such as memory disorders or burn care, emphasize that in your literature.

Establish Professional Relationships

Network with social workers, physicians, nurses and other care providers by getting involved with and advertising through local branches of professional associations and organizations, like the National Association of Social Workers.

Make Personal Contacts

Visit medical and surgical centers, doctor’s offices and hospitals to distribute information about your skilled rehabilitation facility. Set appointments with social workers and administrators to promote the establishment of long-term referral relationships.

Conduct Community Outreach

Market directly to potential patients and their families through community outreach initiatives. Partner with community centers, senior centers and health districts to distribute information and answer questions about the benefits of skilled rehabilitation centers.

Get Published

Write and publish feature articles or blogs with a byline from your CEO, medical director or lead physical therapist. Focus on dispelling myths about skilled rehab facilities, addressing frequently asked questions and providing tips for caregivers.

Ask for Referrals

Continually ask for referrals from satisfied customers and from healthcare providers who regularly recommend your center. Follow-up with letters of thanks or token gifts, like logoed coffee mugs, water bottles or gift baskets.

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Word of Mouth in Rehab Marketing

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Nothing beats good, old-fashioned word of mouth marketing (WOMM). Why? Because customers trust the opinion and experiences of others over a commercial, or a social media post. Have you ever heard the old business saying, “A happy customer will tell 3 people about their experience, and a mad customer will tell 10…
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Social Media Marketing For Treatment Programs & Recovery Centers

  • Everyone uses social media! Social media is one of the few marketing methods that has a low cost associated with high results. Along with email and content marketing, social media provides a number of ways for rehab centers to improve their online presences. However, this is only true if you utilize the proper tactics. You can generate terrific enrollment results by using the following …
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Email Marketing

  • Even after a client leaves your rehabilitation center, they still fight substance abuse and cravings every day. You can send a regular email newsletter filled with educational tips and content to past and present clients and their loved ones. By providing this content, you are continuing the trusting relationship developed during their time at your facility and increasing the chance of positive wo…
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Strategic Partnerships

  • Your online marketing and content marketing efforts will position you as the go-to resource and authority on addiction treatment. With this in mind, you’ll have more opportunities to forge strategic partnerships with advantageous organizations and companies within the industry. Source
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Creating Quality Content

  • No matter what form of marketing you choose to pursue for your rehab center, you need to have quality content available. In fact, investing in content creation, execution, and distribution is one of the smartest marketing decisions you can make for your treatment center. Producing good content that’s well-organized isn’t just a way to engage with site users, it’s a way to enhance the …
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PPC (Pay Per Click) Ad Campaigns

  • PPC (Pay Per Click) campaigns can complement your content marketing goals. Just take a look at any search engine results page the next time you look something up on Google. You’ll likely see a lot of different sites competing for the top few listings. But before then, you’ll see some paid ads. These are paid ad placements that can be managed through a Google AdWords account. Anyon…
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