how to market a drug rehab business

by Noemi Koelpin Published 2 years ago Updated 1 year ago

Drug rehab marketing strategies

Set Up an SEO Optimized Website. The first and foremost step is to create a professional website. 64% of patients...
Join Social Media. Social media platforms like Facebook, with over 2 billion users, can help you expand your reach to...
Consider Call Tracking. According to research done by GetApp, 50% of clients still use the...

Full Answer

What should be included in a drug rehab center marketing plan?

Jul 14, 2021 · Drug rehab marketing strategies 1. Set Up an SEO Optimized Website. The first and foremost step is to create a professional website. 64% of patients... 2. Join Social Media. Social media platforms like Facebook, with over 2 billion users, can help you expand your reach to... 3. Consider Call ...

How to start a drug rehab center business?

All of these goals are accomplished through a diversified approach to drug rehab marketing. We’ve got six basic strategies that—in combination—bring you relevant, high-quality leads: Book A Free Strategy Call Let’s chat about how you can get the more admissions through digital marketing. No pressure. No sales gimmicks. Book Your Call

Is the drug and alcohol rehab business still profitable?

Dave Benson® Drug Rehab Center, Inc. will also leverage the 4 Ps of marketing which are place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced and promoted to our customers.

How do I advertise my business for drug abuse treatment?

Marketing promotion expenses for the grand opening of Good Citizens® Drug and Alcohol Rehab Center, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580. The cost for hiring business consultant – $2,500.

1. Executive Summary

Dave Benson® Drug Rehab Center, Inc. is a drug and alcohol treatment facility that will be based in Wilmington, North Carolina, and the organization will be committed to providing treatments and therapies geared towards helping patients make positive changes in their lives by rectifying maladaptive behaviors.

Marketing Plan

Our target market captures teenagers and adults of any range who are addicted to drugs, alcohol, and other form addictions.

Sales and Distribution Plan

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, religious organizations, nonprofit organizations, and charities to help refer drug and alcohol addicts to us.

Operational Plan

Our operational plan will cover capacity planning, location planning, layout planning, quality planning, and methods planning.

Financial Plan

Dave Benson® Drug Rehab Center, Inc. would need an estimate of $450,000 to successfully set up a drug and alcohol rehab center in the United States of America. Please note that this amount includes the salaries of all staff for the first month of operation.

Financial Projection

At Dave Benson® Drug Rehab Center, Inc. our fee will cost up to $20,000 for a 30-day drug and alcohol rehab program. For those requiring 60- or 90-day programs, the total average of costs could range anywhere from $12,000 to $60,000. Please note that outpatient programs for mild to moderate addictions are cheaper than inpatient rehab.

Growth Plan

Dave Benson® Drug Rehab Center, Inc. will grow our rehab center by opening other outlets in key cities in the United States of America within the first five years of establishing the business and then will start selling franchises from the sixth year.

What is drug rehab?

The Drug and Alcohol Rehabilitation Clinics industry is made up of clinics and facilities with medical staff that primarily provide inpatient and outpatient services related to diagnosing and treating alcohol, drug and other substance abuse. For-profit and nonprofit establishments are also part of this industry.

What is a drug rehab center?

A drug rehab center is a rehabilitation/correction center for drug addicts. This business can be described to be in two-folds, that is engaging in a noble cause (social enterprise) while also bringing profit for the entrepreneur. The drug rehab center business is a delicate business, you need to network with legal, medical, ...

What is the increase in substance use disorder in 2019?

Increased instances of substance use disorder over the five years to 2019, including an epidemic of opioid addiction, has raised demand for industry services. Meanwhile, access to rehabilitation programs has expanded with increased enrollment in health insurance.

What is the future of a business?

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

Why do you need money for a residential facility?

You would need money to secure a standard residential facility big enough to accommodate the number of people you plan accommodating per time, you need money to acquire supplies and you would need money to pay your workforce and pay bills until the revenue you generate from the business becomes enough to pay them.

Do drug rehab centers get funding?

Since drug rehab centers are social enterprises that are run mostly by Non-Profit Organizations most of them usually get funding from the government and state agencies as insurance coverage for this kind of business is limited.

Can you source for your clients directly in a drug rehab?

The drug rehab center business is a delicate business, you need to network with legal, medical, as well as criminal professionals so that they will refer patients to you; this does not however mean that you cannot source for your clients directly.

Why do rehab centers use LinkedIn?

If your rehab center has a presence on LinkedIn, you can use it to follow news about addiction treatment, rehab marketing, and other developments in the field. Plus, your name will be in front of other addiction treatment professionals.

What can counteract negative reviews?

Of course, the best thing that can counteract negative reviews is a positive review ! While testimonials on your website are equally helpful, positive reviews left on other websites can help drive traffic to your homepage. Encourage past patients who are happy with their experiences to leave positive reviews online.

Do rehab centers have their own Facebook page?

Your rehab center should have its own page that’s updated regularly. You can also pay to promote certain posts to ensure that your content appears more frequently. Facebook is an instrumental tool to grow your online audience. If you’re looking for a social media site to concentrate on, this would be a great bet.

Is it ethical to market addiction treatment?

Addiction treatment is challenging to market ethically, but it’s not impossible. You can still use digital marketing to your advantage to help reach the right people. There are a few best practices that you should know to get started.

Is Google rehab marketing?

Since Google cracked down on search ads for rehab, it can be hard to figure out how to get started with rehab marketing. The nature of the business makes thoughtful marketing more important than in other industries. Addiction treatment is challenging to market ethically, but it’s not impossible. You can still use digital marketing ...

i. Executive Summary

The name alone gives an idea of what the executive summary section of a drug rehab plan is about. This condenses the contents of your plan into a few pages (about 3 to 5).

Business Name & Location

By way of introducing your drug rehab business, the business name as well as its location should be provided.

Mission & Vision Statements

The mission and vision statements give direction regarding where the business is headed. The mission statement is more like an action-oriented statement that states the purpose of your drug rehab business.

Specific Purpose of your Plan

What’s the specific purpose of your drug rehab business plan? Is it to set growth strategies in motion as well as help secure investments?

ii. Company Description

As suggested by the name, you want to introduce your business by fully describing different aspects of its operations. Basically, it covers who you are, operational procedures as well as providing information on what your goals are.

iii. Products & Services

Within this section is a detailed breakdown of all drug rehab services and products you provide. You want to include these with information on the benefits derived by clients.

iv. Market Analysis

What’s the drug rehab industry like? This is where a great deal of work is required.

What is the business plan for addiction?

The business plan puts your thoughts to paper and creates what the business will become. This is required by all banks and most serious investors.

How long does it take to get organic results?

As organic results take 4-6 months (which aligns well with how long it can take to get licensure and everything set-up) you can open your doors with clients ready to enter. Rather than starting your online marketing when you get licensure and have 2-3 months of little organic result.

How long does it take for organic search to show up?

Organic search ( SEO) is Google, Yahoo, and Bing. The value in organic search is incredible once the results are seen, which can take 4-6 months. Obviously in-order to show up in the search engines, you also need a website. Hire a quality addiction marketing company (like us) to produce a professional website .

Is recovery industry different from most?

The recovery industry is not much different than most . Your staff will create an amazing experience for your patients. You need to hire the following staff to open a center:

Is opening a treatment center expensive?

Opening a treatment center can be costly. Your largest investment will be into the property and the people running the center. The issue with answering this question is that each center is vastly different. What type of center are you opening, modalities, level of care, city and state, etc.

Do you need a license to open a recovery center?

Each state is different, like California. If you have 6 beds or fewer in the state of California, you are not required to be zoned commercial, however, you still need a license.

How much does it cost to start a drug rehab?

Depending on whether property is purchased, these types of businesses can have startup costs ranging from $100,000 to $2 million (or higher depending on the type of property purchased).

What is the most important aspect of a drug rehab center?

As it relates to marketing, one of the most important aspects for a drug rehab center is to maintain ongoing referral relationships with physicians, mental health professionals, and area hospitals.

Why do addiction treatment centers acquire facilities?

As it relates to growth, most operators of addiction treatment centers tend to acquire/develop additional facilities in order to expand their revenues. As it relates to obtaining funding, banks and financial institutions are very keen to provide capital for these businesses.

Is the demand for opiate treatment going to wane?

Given the large amount of opiate use in the United States, demand is not expected to wane for the foreseeable future. Additionally, the demand for quality addiction treatment services far exceeds the supply of qualified counselors, physicians, and mental health professionals.

Is drug rehab profitable?

6. 7. Drug rehabilitation centers are very profitable in almost any economic climate. People are always going to have issues with alcohol and substances, and as such – these companies are able to provide a life saving service for their patients.

What is a business plan for rehab?

A business plan is the document that will show any financial institution how serious you intend taking your rehab center business.

What to consider when starting a rehab center?

Another factor to consider when starting your rehab center business is the location where the rehab will be located in. even though it isn’t compulsory that your rehab center be residential; however most of the successful rehab centers are those where patients can stay for a predetermined time and then leave.

What are the specializations of rehab?

Regarding the areas of specializations in the rehab business industry, some of the specializations are; alcohol and drug addiction. internet addiction. sex addiction.

How many employees do you need to run a rehab center?

This would be about 10 to 20 employees.

Why do you have to start a rehab center?

Before starting a rehab center business, you have to be sure that it is a business you are ready for, because apart from making profit like any other business, the primary cause of the business aims at achieving a noble cause of ensuring people become free of their addictions whatever they may be.

What are the challenges of rehab?

Some of the threats and challenges you are likely to face in your rehab center business include a drop in funding from the federal government which might be due to a downturn in the economy; more strict regulations from operating state, or more competitors in the same niche.

Why is financing important for rehab?

Financing your rehab center business is very important because no business or business idea can thrive without finances, no matter how noble or fantastic the business is. Finance helps the business not only become a reality but also to thrive and grow.

Owning a Rehab Business

Starting a rehab business is not as difficult as you may think it is. However, there are many things that you need to do in order to be successful in this type of business. This is because that you will be dealing with special people who need personal attention.

Additional Tips to Launch this Business

Determine the types, philosophies, sizes, as well as approaches used by other drug rehabilitation centers in your area to know whether your area can still accommodate another facility. Contact your state as well as local authorities to ensure which permits and licenses are necessary for you to open your business.

235 Comments

Hi seeking information on day treatment centers in Virginia. Brother in law has some capital that he would be willing to invest for the right opportunity. I am a registered ED nurse/nurse manager who has some contacts in the Behavioral health area. Please feel free to contact me by phone at 540 729-5251