How to Advertise Your Rehab Center on Instagram
- Establish your objective Although many businesses turn to social media platforms such as Instagram for marketing...
- Evaluate your audience Wondering how to advertise on Instagram with excellent results? Make sure you define your...
- Select your ad type Unlike traditional advertising methods, which may leave you with...
Full Answer
What are the best marketing techniques for rehab centers?
Apr 12, 2019 · How to Advertise Your Rehab Center on Instagram 1. Establish your objective Although many businesses turn to social media platforms such as Instagram for marketing... 2. Evaluate your audience Wondering how to advertise on Instagram with excellent results? Make sure you define your... 3. Select your ...
Why advertise on Instagram for rehab centers?
How to Market an Addiction Treatment Center 1. SEO for rehab centers. Search engine optimization (SEO) is the process of improving your website so that it ranks... 2. Content marketing for rehab centers. Content marketing is the process of creating individual pages or blog posts that... 3. PPC for ...
Does your rehab center need social media?
How can rehab centers use social media to increase enrollment?
What is the goal of rehabilitation centers?
“The ultimate goal of a rehabilitation hospital is to help patients recover and be able to return to functioning as independently as possible in their homes.” The ultimate goal of a rehabilitation hospital is to help patients recover and be able to return to functioning as independently as possible in their homes.Oct 21, 2020
What are the 5 stages of rehab?
Don't Forget the RehabPhase 1 - Control Pain and Swelling.Phase 2 - Improve Range of Motion and/or Flexibility.Phase 3 - Improve Strength & Begin Proprioception/Balance Training.Phase 4 - Proprioception/Balance Training & Sport-Specific Training.Phase 5 - Gradual Return to Full Activity.
Is LegitScript required?
Certified addiction treatment providers are encouraged to display their custom LegitScript seal on their websites, but they are not required to do so. The LegitScript seal uses custom code to display the date, which shows customers that you are current and active in your certification.
How many residential treatment centers are there in the US?
The number of residential treatment centers in the United States is currently estimated at 28,900 facilities.
What are the 3 P's of recovery?
3 “P's” for Recovery: Passion, Power and Purpose.Aug 18, 2016
What are the 3 phases of rehab?
Athletic trainers (ATs) have traditionally conceptualized rehabilitation programs in terms of 3 distinct physiologic phases: acute injury phase, repair phase, and remodeling phase.
How much does legit Scripts cost?
LegitScript provides the only certification service for drug and alcohol addiction treatment providers that is recognized by Facebook, Google, and Bing to vet advertisers for eligibility. The nonrefundable application fee for eligible individual practitioners is $495, and the recurring annual fee is $995.Jun 1, 2020
How long does it take to get LegitScript certified?
The process of getting this certification can take anywhere from a couple weeks to a couple months, and may include an in-person examination from Legitscript to ensure your treatment center is up to their standards.Sep 14, 2020
What is a locked facility?
Enclosed, locked facility means a closet, room, or other comparable, stationary, and fully enclosed area equipped with secured locks or other functioning security devices that permit access only by a registered primary caregiver or registered qualifying patient.
How many people in the US go to rehab?
Statistics on Addiction Treatment. In 2017, an estimated 20.7 million people age 12 and older needed treatment for a substance use disorder. Only 4 million people received treatment, or about 19% of those who needed it.Mar 11, 2022
How many drug rehabs are there in America?
In the United States, more than 14,500 specialized drug treatment facilities provide counseling, behavioral therapy, medication, case management, and other types of services to persons with substance use disorders.Jan 17, 2018
How to promote rehab centers?
Promote your rehab center on Instagram. Social media marketing is one of the top marketing techniques for rehab centers, which is why your clinic can’t afford to miss out on the opportunity to reach and help new clients, as well as grow your facility.
What are the most popular ad types on Instagram?
A few of the most popular ad types on Instagram include: Photo ads.
Why do people use video ads on Instagram?
These ads provide a powerful strategy for engaging and interacting with your target audience. There is no question that videos grab your audience’s attention.
Can I advertise my clinic on Instagram?
Instagram lets you choose your daily budget while giving the option to place a custom bid for each ad. No matter your clinic’s size and advertising budget, you can promote your business on Instagram. For the best results, only invest what makes sense for your facility.
Can Instagram videos grab your attention?
There is no question that videos grab your audience’s attention. As Instagram users scroll through their feed, a video ad can stop them in their tracks and command their attention. Since Instagram only allows short clips, you will need to keep your message short and to the point.
Can you use Instagram carousel ads?
In those situations, you can use Instagram carousel ads. Carousel ads are an excellent way to tell a story. They give users the option of scrolling through multiple images in a single post, which can provide them with additional information and motivation to click on your ad.
What is social media for rehab?
Everyone uses social media! Social media is one of the few marketing methods that has a low cost associated with high results. Along with email and content marketing, social media provides a number of ways for rehab centers to improve their online presences. However, this is only true if you utilize the proper tactics. You can generate terrific enrollment results by using the following social media tactics:
What to do after client leaves rehab?
You can send a regular email newsletter filled with educational tips and content to past and present clients and their loved ones. By providing this content, you are continuing the trusting relationship developed during their time at your facility and increasing the chance of positive word of mouth marketing!
What is word of mouth marketing?
Today, word of mouth marketing also includes: 1 Online customer reviews on websites, such as Google, Yelp, and industry related sites such as Rehabs.com 2 Social media posts and testimonials from clients and their family members 3 Press, both positive and negative
Where is Anne from?
Anne is a copywriter and digital marketing specialist currently residing in the Greater Nashville area. Originally from New England, she leverages her three top talents (writing, marketing, and coffee consuming) for businesses and brands of all sizes across the globe. Anne is a 2013 Marketing Communications/Advertising graduate from Western New England University in Springfield, MA. She credits her launch into writing to her legendary elementary school poem about pizza that wowed the judges and won the creative writing award in her school district. When not writing or working on marketing campaigns, you can find Anne at a coffee shop, exploring somewhere new, or training in martial arts as a 3rd degree black belt.
How do we drive results for addiction treatment centers?
Whether the futures of your rehabilitated clients lie in sales, engineering, entrepreneurship, or the arts, they’ll never realize it if they’re held back by their addictions. That’s why they need you.
1. SEO for rehab centers
Search engine optimization (SEO) is the process of improving your website so that it ranks better in Google search results. SEO includes several different steps that every rehab center should follow for a successful marketing campaign.
2. Content marketing for rehab centers
Content marketing is the process of creating individual pages or blog posts that provide in-depth information on a single topic. Content marketing is effective for two main reasons:
3. PPC for rehab centers
Pay-per-click (PPC) is a form of advertising that allows businesses to display ads on a website like Google, but you only pay when a user clicks on your ad. Google has its own PPC platform, called Google AdWords, which allows your website to display above or beside organic listings for a small fee.
4. Google My Business for rehab centers
Registering your treatment center with Google My Business is one of the most effective ways to reach local searchers. It helps your rehabilitation center show up in the results of location-based searches so potential clients can see that you’re close to them.
5. Email marketing for rehab centers
Email marketing is the process of sending messages to interested leads to encourage them to come back to your website and convert. It’s one of the best forms of lead nurturing, and it can make the difference between someone abandoning your site or becoming a paying client.
WebFX specializes in addiction treatment center marketing
If you’re too busy running your addiction treatment center to manage an entire marketing strategy, WebFX is here to help! Our talented team of Internet marketers knows how to make your rehabilitation center stand out online so you can get more business and help those who need it most.
How does social media help rehab?
Marketing by using social media helps you reach a specific target audience for your drug rehab center while helping cement your positive online reputation, and also providing search engine marketing benefits. SMM (social media marketing) coordinates with web design and SEO for seamless online presence.
What is the best way to advertise an addiction treatment facility?
Social media marketing is yet another vital aspect of advertising your addiction treatment facility online. You probably already have some social media profiles created, but you may not have fully capitalized on all that social media can offer your business.
What is a USP?
Your USP can be a niche treatment specialty, rehab center rating, success rates, specific employment you target, (such as focusing on drug rehab for doctors) credentials of your medical professionals on your team, or something entirely different.
Why do people blog on their website?
With an onsite blog, you provide your ideal patients with valuable information on the topics of addiction and recovery, while also generating high-quality content to help your site rank higher in search engines, getting more traffic, and more incoming leads.
How many people with addictions are not going to rehab?
That means more than 88 percent of people with addiction disorders aren’t going to rehab (Source: drugabuse.gov ).
How to track leads?
One great way to track leads is by using call tracking. Call tracking can help you determine the source of your leads, and then you can track those leads and determine if they became patients. Knowing this will help you understand where your money is being spent, and what addiction marketing method is most effective.
Why is building an email list important?
Building effective email lists is an excellent way to work towards a sustainable business model. If someone visited your website, they might need treatment themselves, they might know someone who needs treatment, and they may even require treatment at a later date.
Know Your Audience
- Before you start trying to advertise on social media, you need to have a full understanding of who you’re advertising to. Who is your target audience? What are their interests and demographics? And, perhaps most importantly, what social media platforms are they most likely to use? Knowing this information can determine the format of your entire social media marketing campaign. If yo…
Encourage Interaction
- Many businesses mistakenly believe that the way to run a social media campaign is to play the part of the celebrity, putting out content for hordes of followers to view without ever interacting with them on a personal level. But the truth is, social media advertising effectiveness hinges on customer interaction. You obviously can’t send personal messages to all the people who follow …
Tailor Messaging to Social Media Platforms
- Just like you have to tailor your ad format to your audience, you also have to tailor it to the social media platforms you’re using. A given format won’t work the same way on all platforms. For example, Snapchat — which operates primarily based on short, temporary videos — may not be the best platform for a text-based ad that you want to keep aroun...
Be Engaging, Not Salesy
- You can find all too many social media advertising examples out there where a business treated their account like a billboard, putting out post after post of nothing but big, overt ads. It’s not that that method can’t work, but it’s not the best practice for social media marketing. Instead, you should aim to use the same approach that works so well for long-form content: Give people som…
Word of Mouth in Rehab Marketing
Social Media Marketing For Treatment Programs & Recovery Centers
- Everyone uses social media! Social media is one of the few marketing methods that has a low cost associated with high results. Along with email and content marketing, social media provides a number of ways for rehab centers to improve their online presences. However, this is only true if you utilize the proper tactics. You can generate terrific enr...
Email Marketing
- Even after a client leaves your rehabilitation center, they still fight substance abuse and cravings every day. You can send a regular email newsletter filled with educational tips and content to past and present clients and their loved ones. By providing this content, you are continuing the trusting relationship developed during their time at your facility and increasing the chance of positive wo…
Strategic Partnerships
- Your online marketing and content marketing efforts will position you as the go-to resource and authority on addiction treatment. With this in mind, you’ll have more opportunities to forge strategic partnerships with advantageous organizations and companies within the industry. Source
Creating Quality Content
- No matter what form of marketing you choose to pursue for your rehab center, you need to have quality content available. In fact, investing in content creation, execution, and distribution is one of the smartest marketing decisions you can make for your treatment center. Producing good content that’s well-organized isn’t just a way to engage with site users, it’s a way to enhance the …
PPC (Pay Per Click) Ad Campaigns
- PPC (Pay Per Click) campaigns can complement your content marketing goals. Just take a look at any search engine results page the next time you look something up on Google. You’ll likely see a lot of different sites competing for the top few listings. But before then, you’ll see some paid ads. These are paid ad placements that can be managed through a Google AdWords account. Anyon…