Social media is one of the best platforms to market your rehab center because it is home to billions of users, many of which could be searching for your services. You can utilize informational posts, images, links to your website, hashtags, and more to create a social media presence that will attract your most valuable clients.
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Can social media boost your behavioral health business?
Jan 22, 2016 · Social media allows rehab centers to reach potential clients and their loved ones in a personal, relaxed setting. Given the fact that 71% of adults with Internet access use social media , you have a significant opportunity to reach a wide audience and spread the word about your rehab center.
Should you market your therapy practice using social media?
May 21, 2019 · Rehab centers who have a solid social media marketing content plan in place flexing a wide range of images, videos, memes, gifs, etc. will find Instagram to be a great platform for disseminating content to this base of a large and oftentimes more engaged audience than other platforms.
Should you use social media to help clients?
The rehab industry is a competitive one, and if you’re unsatisfied with the number of clients you are currently treating, social media marketing can help you gain more traffic to your website and more clients to your center. Call 888-256-9448 to speak with a strategist about social media marketing plans from WebFX, or keep reading to learn more about how platforms like …
What social media accounts should therapists have?
May 22, 2020 · Learn how to use social media marketing to effectively grow your drug rehab centers' brand and generate more treatment leads and admissions! (833) 710-0444 SocialtyPro@gmail.com
How to ensure that your social media content reaches users?
One of the best ways to ensure that your social media content reaches users is with paid advertising. Facebook, Twitter, and Pinterest—among others—all offer options for “boosting” posts.
What is the most used social media platform?
Facebook is the most used social media platform in the world, so it only makes sense to utilize its outrageous reach to find potential clients. Using Facebook, you can create a brand awareness for your center, share images, interact with potential customers, and create events and groups. To create brand awareness, ...
How many characters can you use on Twitter?
Sharing content is also important to Twitter. However, you’re limited to 140 characters.
What happens if you ignore comments?
If you ignore comments, good or bad, users will think you either don’t care, or you simply don’t pay attention to your clients. You can also create groups for current clients that bring them together, and create events to invite both current and potential clients to.
Why is it important to remember that social media is a two way communication?
As you create and share content on social media, it’s absolutely essential to remember that these platforms enable two-way communication. Unlike on your site, where visitors simply browse your content, social media lets them post their own comments or responses to what you say.
Can you share images on Twitter?
You can also share images on Twitter that help potential clients to learn more about your treatment center. Use images to your advantage to show off your facility and introduce users to your staff. PPC ads are also available on Twitter, so if you want to pay for clicks, that’s also an option!
Is Facebook an effective platform?
Although Facebook can be an effective platform for reaching and engaging with potential clients , the truth is that the organic reach of posts continues to decline. This means that even if you have thousands of followers, it’s entirely possible that only a few hundred actually see the content you share.
Reach clients where they already are
Considering that 71% of all adults with Internet access use social media, it’s safe to assume that your past and potential clients are there. And if they’re like the average user and spend 2.7 hours per day on the platforms they use, that presents a significant opportunity to reach them.
How does social media marketing work?
Social media’s main advantage to rehab centers is that it allows them to connect with clients and their loved ones on a more personal and relaxed level. Unlike most marketing methods, which involve detailed descriptions of services and targeted calls to action, pages on Facebook and other platforms allow users to engage without any pressure.
How is social media marketing different for rehab centers?
Although there are tried-and-true social media marketing strategies that work in many industries, most of them are not effective for rehab centers. Unlike businesses who use their pages to post photos of events and happy customers, you have to be careful about what you share.
How WebFX can help
Building a strong social media presence is a challenge in any industry, but can be particularly difficult for rehab centers given that many clients don’t want to make their interest in addiction treatment services public. Because of this, marketing on platforms like Facebook requires experience and strategy.
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Breaking down the type of content to share on social media
Your prospective clients use many channels to find services like yours. Their search very well may start online, with a simple Google search. But if and when they come across a few potential centers, they make take their search to Facebook to see what type of presence these centers have on social media.
Using social media advertising
There’ll be times when your prospects actively search out your social media channels because they found you online or heard of you from some other means.
A note about your approach to social media
Before you begin your endeavors into social media, we strongly suggest that you create a clinic-wide social media guideline that outlines what can and can’t be posted, as well as what type of language to use. This will help eliminate any potential catastrophes down the road.
What social media platforms should I use for drug rehab?
Treatment centers and sales/service organizations need to be on 5 social mediums; LinkedIn, Facebook, Twitter, and YouTube. There are many more platforms, however, these should be the top five. Utilizing these five also provides much-needed drug rehab SEO.
Do addiction treatment centers have a marketing plan?
Many addiction treatment centers do not have a business plan, marketing plan, marketing mix, or any formal drug rehab marketing strategy. I’m sure we will see many making the same mistake of jumping back on the AdWords merry-go-round in July of 2018. This will be dis-concerning to witness, as an organic play produces much higher results in the long run. AdWords only accounts for an average of 1.19% of the click-throughs on page one, as compared to the first three organic slots that produce about 70% of the click-throughs. With the high cost of pay per click in our industry. It will be sad to see those centers that revert back to the pay per click short-term solution to their long-term problem of maintaining a census.
What social media sites does behavioral health network use?
Behavioral Health Network Resources spends a ton of time on social media with Facebook and LinkedIn for drug rehab SEO and marketing. Our drug rehab social media marketing has built over 60 groups with over 210,000 members.
What is drug rehab SEO?
Drug rehab SEO is a big pill for many centers, sales organizations and service companies to swallow. It’s a long-term strategy in an industry that wants short-term solutions. Since the google March update with social media getting SEO juice it’s a great time for search engine optimization.
Does paid Facebook marketing work?
That doesn’t mean that Facebook paid marketing doesn’t work. It can work if you have an experienced Facebook PPC specialist. However, once you stop paying Facebook, your marketing valve gets shut off. When doing organic drug rehab social media marketing you are gaining electronic assists that are yours forever.
Is LinkedIn spam?
LinkedIn email has a 90% open rate. However, you cannot spam this. An endless supply of drug rehab SEO back-links from a highly rated website by Google. Behavioral Health Network Resources is the leader in our industry on LinkedIn with drug rehab SEO and drug rehab social media marketing.
Is LinkedIn a drug rehab?
LinkedIn has always been the most underutilized drug rehab marketing avenue in the addiction treatment industry. This is surprising considering it’s the only place for two key target audiences. For treatment centers it has the private clinicians, EAP providers, hospitals, and many more key resources.
Does Facebook have an algorithm change?
The update gives SEO juice for social media activity. Understanding the platforms is critical to success. Consider this, Facebook in 2018 did an algorithm change and said they will no longer serve as many of the business posts. However, they will continue to serve the posts from personal pages and groups.
Is social media advertising fun?
Social media advertising is not for fun. It’s much different than being on these platforms for fun. There are specific goals and tools needed that companies must learn to be effective and not waste valuable company time. Outreach and sales are not immobilized while in quarantine.
Three Tips for Using Social Media in Recovery
For people on the outside looking in, it’s impossible to grasp the weight and scope of the opioid crisis in the U.S. today. With increased health-care costs, criminal justice system costs, and decreased workplace productivity, opioid addiction carries a conservative price tag of $78.5 billion annually.
1. Encourage Private Accountability Groups
After leaving a formal treatment center, addicts are urged to find social support through accountability groups. Most people have to plug into a local group in their community; there’s something to be said for maintaining relationships that were built into the program as well.
2. Publish Advice and Opinions
For businesses, social media can be employed as a platform for content dissemination as much as client interaction. Accountability groups have to be held in private and confidential groups, of course, but the broader social media newsfeed can be used to disseminate general advice and opinions on matters that may be relevant to followers.
3. Boost Self-Esteem
One of the downsides of social media is that people pick and choose which facets of their lives to show to the world. Most people aren’t fully honest on social media.
Multi-Faceted Recovery
Recovery from alcohol and drug addiction can rarely be launched with a single step or course of action. In most cases, a multi-faceted strategy is required.
Why do therapists use social media?
A therapist should use social media to reinforce their thought leadership within their niche. It doesn’t matter if you conduct online therapy or only see clients in your office, the reality is that nearly all of your potential clients use the internet. They will research you, they will look to see if you’re the “expert” for the problems they have.
How to market your therapy practice?
To market your therapy practice using social media, it’s important to remember to always keep your client privacy at the top of your mind. Assuming you’re clear on the ethics, the next thing to remember is to create and share useful content that supports your area of specialty. Become a thought leader! In a future post, I’ll talk about how to start your blog and create useful content. For now, get started with building your social media audience! Jump into the conversation, give and you shall receive.
Is Twitter my favorite social network?
Twitter is probably my favorite among the social networks. I love reading bite size content from those I follow. I also think it’s a great way to connect with your audience because you can have mini public conversations.
Should social media be treated like a billboard?
The bottom line is that your social media accounts should be treated like a billboard or a radio call in show. You can interact with people (that’s the fun,) but do not assist clients over social media. Also, be aware that people in crisis might contact you via social media.
Can you post on social media about therapy?
Don’t post it. Remember, the purpose of using social media is to market your therapy practice. You might be wondering how posting someone else’s blogs or links helps your therapy practice. Great question! The idea is that you’re posting interesting, relevant content. That attracts likes and followers.
Is it okay to like your page?
It’s ok for clients to like your page . Liking a page isn’t a problem for privacy or anything else because it’s just someone saying they like your page. In fact, you want everyone you know to like your page because it amplifies your social reach. Liking your page is not admitting a therapeutic relationship.
