PPC for rehab centers Pay-per-click (PPC) is a form of advertising that allows businesses to display ads on a website like Google, but you only pay when a user clicks on your ad. Google has its own PPC platform, called Google AdWords, which allows your website to display above or beside organic listings for a small fee.
Should your rehab center have a marketing strategy?
May 25, 2021 · For the longest time, word-of-mouth and referrals are the most common ways for both patients and healthcare workers to advertise their services. However, as the world adapts to be more modern, technology and digital marketing are growing to be effective advertising tools for mental health facilities and drug addiction treatment centers.
How to promote your skilled rehabilitation facility?
Nov 15, 2018 · If a rehab doesn’t get your medical background and history of substance abuse prior to accepting you into treatment, it’s likely their treatment is one-type-fits-all and may not be a good match for you. 5. Boasting about high treatment success rates. Rehab center advertisements that brag of “curing” patients should be an immediate red flag.
How can social media help rehab centers improve their online presence?
Jul 21, 2013 · Outreach – Drug rehab marketing professionals fill their time each week with various marketing activities such as center site-visits, luncheons, association participation and service, outcalls, and eblasts to their mailing lists. Site-visits are the practice of visiting treatment centers, soaking in their philosophy and methodology ...
Why do you need a rehabilitation center email newsletter?
Sep 26, 2017 · Conduct open houses and tours so prospects can get a first-hand look at your center before they need your services. Participate in community health fairs to reach a larger general audience. Get Published Write and publish feature articles or blogs with a byline from your CEO, medical director or lead physical therapist.
How long does it take to become an addiction counselor?
Yet, social workers and psychologists require 3 to 8 years of education followed by years of on-the-job training to become licensed. Good rehabs showcase their staffs’ medical licensure and certifications. It’s also a good sign if their physicians or associates are members of the American Society of Addiction Medicine.
Who is Destiny Bezrutczyk?
Destiny Bezrutczyk is a Digital Content Writer from west Iowa. She earned a Bachelor’s in English Language and Literature from Texas Tech University. After working as a freelance script and blog writer, she began writing content for tech startups. Maintaining a passion for words, she took on a variety of projects where her writing could help people (especially those battling mental health and substance use disorders).
Is it illegal to use a lead generator for rehab?
If a rehab website doesn’t detail their treatment therapy information and the addiction treatment medications they’re licensed to provide, be on guard. These sites may be lead generators–not rehabs–that take payment in return for selling lists of potential clients and their contact information. Some lead generators have misled callers about rehab locations or treatment services–prohibited by Florida law HB 807, though not all states have adopted such a law. Though not illegal, lead generation becomes unethical when sites funnel people into the rehabs that pay them instead of the best treatment available for the individual. Lead generators have come under intense scrutiny recently for handing callers over to “patient brokers.”
Can substance abuse cause hepatitis C?
Many people with mental illness (such as chronic depression or anxiety) develop substance use disorders, and in some cases vice versa. Furthermore, substance abuse can result in contraction of diseases like Hepatitis C or HIV. Rehabs that can handle these types of medical needs are more likely to be state certified health providers.
Is there a one size fits all rehab?
There is no one-size-fits-all rehab center or addiction treatment program. Every individual entering recovery should be treated as such and cared for by a team of well-trained medical professionals. If you need more information about finding the right rehab for you, contact a recovery provider today.
Is addiction a complex condition?
With the expansion of the Affordable Care Act, addiction is now categorized as a complex condition and brain disease. As such, its treatment should follow the guidelines of well-researched, proven studies on addiction. Rehabs that promote an “enhanced sense of well-being” in lieu of medical treatment for chronic disease are failing to properly treat an individual’s illness. Equine, exercise, and nature therapy are potentially beneficial amenities, but should not form the basis of a certified addiction treatment program. One-on-one counseling with a medical professional (and medication if necessary) have been shown to have the greatest effect on rehabilitation.
Get the Basics
Create key pieces of marketing literature that describe your services, particularly your nurse-to-patient ratios, your specific on-site amenities, rooming options and specialized care providers. If you cater to a particular medical demographic or focus on specific services, such as memory disorders or burn care, emphasize that in your literature.
Establish Professional Relationships
Network with social workers, physicians, nurses and other care providers by getting involved with and advertising through local branches of professional associations and organizations, like the National Association of Social Workers.
Make Personal Contacts
Visit medical and surgical centers, doctor’s offices and hospitals to distribute information about your skilled rehabilitation facility. Set appointments with social workers and administrators to promote the establishment of long-term referral relationships.
Conduct Community Outreach
Market directly to potential patients and their families through community outreach initiatives. Partner with community centers, senior centers and health districts to distribute information and answer questions about the benefits of skilled rehabilitation centers.
Get Published
Write and publish feature articles or blogs with a byline from your CEO, medical director or lead physical therapist. Focus on dispelling myths about skilled rehab facilities, addressing frequently asked questions and providing tips for caregivers.
Ask for Referrals
Continually ask for referrals from satisfied customers and from healthcare providers who regularly recommend your center. Follow-up with letters of thanks or token gifts, like logoed coffee mugs, water bottles or gift baskets.
How does rehab help you?
Rehab guides you through the process of examining your whole life—past and present—and figuring out what needs to be done to create a better future. You will heal psychological issues while also making practical decisions and changes that support recovery, such as finding a safe place to live and regular employment.
How to recover from addiction?
Depending on your particular facility, you will experience a range of different therapies that approach recovery from a variety of angles. Some of these may include: 1 Cognitive behavioral therapy to help you change negative thought patterns and addictive behaviors, replacing these with coping skills, new perspectives, and positive habits. 2 Diagnosis and treatment of any co-occurring disorders such as anxiety, depression, or eating disorders 3 Individual and group therapy sessions 4 Family or couples counseling (this can involve anyone who is an important part of your support network, not just spouses or blood relations 5 Medication management 6 Art, music, or other forms of creative expression therapy 7 Equine or pet therapy, which has patients interact with animals in ways that allow for healing and self-discovery 8 Recreational therapy gets patients involved in games or outdoor activities that foster teamwork, confidence, and trust. 9 Nature therapy can be as in-depth as lengthy camping trips in the woods, or as simple as restorative experiences in a small garden. There are even Wilderness Rehabs, often geared towards younger patients, where treatment takes place on a working farm or ranch, or in a wilderness setting.
What is an inpatient center?
Inpatient centers provide 24-hour residential care to patients, as well as a controlled environment where they can recover from substance abuse. This prevents patients from using while in treatment and creates an all-day, every day, intensive treatment experience that allows for profound changes to occur in a safe space.
How often do you need to visit an outpatient facility?
Either way, outpatient treatment will require you to visit the facility daily or several times a week for medication, educational services, behavioral therapy , support groups, and other forms of therapy that you may already be familiar with from inpatient treatment.
What is outpatient treatment?
Outpatient programs offer treatment to patients who visit the facility daily or several times a week to receive medications and attend therapy sessions. This form of treatment is not as intensive as an inpatient program but can be an excellent option for anyone who has a healthy home environment and plenty of support from friends and family members. It can also be a great “step down” from inpatient treatment. Outpatient programs also allow patients to continue with their home lives, maintaining work or other obligations while getting help.
What is detox treatment?
Detox Treatment. Detox is the first stage in the recovery process. Both inpatient and outpatient treatment centers will ensure new patients complete a drug and alcohol detox to obtain sobriety before ongoing treatment begins.
What is cognitive behavioral therapy?
Cognitive behavioral therapy to help you change negative thought patterns and addictive behaviors, replacing these with coping skills, new perspectives, and positive habits. Diagnosis and treatment of any co-occurring disorders such as anxiety, depression, or eating disorders. Individual and group therapy sessions.
What is rehab in psychology?
The word "rehab" has become a part of the international lexicon. While it can mean several things, it most frequently refers to a center or program where a person can find treatment for addiction. Although it's become so firmly embedded in our consciousness as a natural byproduct of the addictive nature of Western society, ...
What is long term inpatient treatment?
Often, long-term inpatient treatment is court -ordered, and, in addition to treatment, includes resocialization, the process where patients learn to behave as a normally functioning member of society again. Outpatient treatment - takes place on a visitation basis.
What was the effect of the war on drugs?
Interestingly, as the War on Drugs was showing a major effect on reducing drug usage in the United States, the use of rehab facilities in the country continued to increase.
What was the goal of the temperance movement?
The goal of the temperance movement was abstinence, or the complete disuse of a substance -- in this case alcohol. Eventually, alcohol became identified as an agent of social decay, and the movement increasingly believed that it was up to society to care for its alcoholics by doing away with any spirituous beverage.
Social Media Marketing For Treatment Programs & Recovery Centers
- Everyone uses social media! Social media is one of the few marketing methods that has a low cost associated with high results. Along with email and content marketing, social media provides a number of ways for rehab centers to improve their online presences. However, this is only true …
Email Marketing
- Even after a client leaves your rehabilitation center, they still fight substance abuse and cravings every day. You can send a regular email newsletter filled with educational tips and content to past and present clients and their loved ones. By providing this content, you are continuing the trusting relationship developed during their time at your facility and increasing the chance of positive wo…
Strategic Partnerships
- Your online marketing and content marketing efforts will position you as the go-to resource and authority on addiction treatment. With this in mind, you’ll have more opportunities to forge strategic partnerships with advantageous organizations and companies within the industry. Source
Creating Quality Content
- No matter what form of marketing you choose to pursue for your rehab center, you need to have quality content available. In fact, investing in content creation, execution, and distribution is one of the smartest marketing decisions you can make for your treatment center. Producing good content that’s well-organized isn’t just a way to engage with site users, it’s a way to enhance the …
PPC (Pay Per Click) Ad Campaigns
- PPC (Pay Per Click) campaigns can complement your content marketing goals. Just take a look at any search engine results page the next time you look something up on Google. You’ll likely see a lot of different sites competing for the top few listings. But before then, you’ll see some paid ads. These are paid ad placements that can be managed through a Google AdWords account. Anyon…