Email marketing for rehab centers Email marketing is the process of sending messages to interested leads to encourage them to come back to your website and convert. It’s one of the best forms of lead nurturing, and it can make the difference between someone abandoning your site or becoming a paying client.
Full Answer
What is content marketing for rehab centers?
5. Email marketing for rehab centers. Email marketing is the process of sending messages to interested leads to encourage them to come back to your website and convert. It’s one of the best forms of lead nurturing, and it can make the difference between someone abandoning your site or becoming a paying client. It’s important to note that email marketing is not spam. Email …
How do I get my patients to receive marketing emails?
Jul 17, 2019 · 1. Be Relevant. Social media marketing should ultimately serve to promote your brand, so first and foremost, make sure your online profiles are complete, professional, and separate from your personal ones. Then, create a social media policy—one for your staff and one for your followers.
How to attract clients to your addiction treatment center?
Mar 13, 2018 · For example, you can send relevant content directly to current and past patients, which can prevent patient attrition and spark patient reactivation. What’s more, with targeted email marketing, you can curate that content to be even more specific to a patient’s condition and speak to him or her directly.
How can I improve my physical therapy marketing?
Jun 24, 2016 · An occasional email can remind people that you are near and that you have the solution when they are ready. Through email marketing, you can remind people that they are not alone, and that help is close by. Lastly, through email marketing, you can let folks know that you are thinking of them, show empathy and genuine concern, while inviting them to make an …
What are the rehab centers for pregnant women?
Similarly, there are rehab centers that may treat pregnant women or those who have recently given birth, as well as rehabs that provide treatment to LGBT, senior citizens and couples. There are also rehab centers that use a faith-based approach to treatment, and may cater to Catholics, Christians or Jewish people.
What is a niche specific rehab?
Niche-Specific Rehab Centers. There are also some rehab centers that cater only to specific groups of people. For example, parents of teenagers who have a drug or alcohol addiction problem may feel extremely uncomfortable having their children receive addiction treatment in a rehab facility that also treats adults.
What is luxury rehab?
Perhaps the most exclusive addiction treatment option from all that are available, luxury rehabs provide the utmost care and services to addicts who have the budget to treat their addiction in a luxurious setting. These inpatient rehabs often use a holistic treatment approach in addition to medication assisted rehab, using all of the latest therapies available for addiction treatment. Moreover, luxury rehab centers have a very low staff-to-resident ratio, giving much more individual attention to each person that is undergoing addiction treatment.
What is an inpatient rehab center?
Inpatient Alcohol Rehab Centers. In-patient alcohol rehab centers typically provide both alcohol and drug addiction treatment, although there are some rehabs that only do alcohol rehabilitation.
How long does it take to get out of rehab for drug addiction?
A short-term rehab center that treats drug or alcohol addiction is a rehab that offers a 30 day, or sometimes a shorter addiction treatment program. 30 day inpatient rehabs are often sufficient to treat most drug and alcohol addictions, so they are a very popular option for substance abuse treatment.
What is inpatient drug rehab?
Inpatient drug rehab centers provide drug addiction treatment for all types of drug addiction that includes cocaine, meth, LSD, heroin and other opioids. Because withdrawal from a drug addiction can be not only dangerous but deadly, inpatient drug rehabs provide a medically overseen inpatient drug detox first before beginning the rest ...
How long is a rehab program?
Long Term Rehab Centers. A long-term rehab center is considered long term when the drug or alcohol treatment program lasts at least 60 days. The programs can vary in length from 60 to 9 and one year or longer.
How does conversion work in PPC?
A conversion takes place when a user clicks one of your ads, arrive s on your website, and performs a desired action. For example, as a physical therapist, you probably want your users to call your clinic to schedule an appointment. Once a potential patient takes that action, he or she has converted. To create a successful PPC campaign, you have to know how many advertising dollars it costs to drive that conversion. CallRail and CallTrackingMetrics are call-tracking systems that allow you to create a unique phone number that only users who click your PPC ad will see.
What does a NAP number mean?
NAP stands for name, address, and phone number . Every business has a NAP, and it’s important to be consistent with this information every single time you use it. That means every time you sign up for a new social media account or business directory, you should use the exact same NAP—everything from the suite and PO box number to the phone extension. The more Google sees your consistent NAP across the Internet, the more legit your company will appear, so list your NAP on:
What are keywords in search engines?
Keywords are words or phrases that individuals might type into a search engine (like Google or Bing) when looking for something online. If, for instance, someone is trying to find a physical therapist in Phoenix, he or she might use keywords like “physical therapists in Phoenix” or “Phoenix physical therapy.” For your keywords, go ahead and swap out your location for Phoenix—unless you, too, reside in the Valley of the Sun.
How to use Twitter for professional development?
Saving Searches. Saving your searches can be a great way to use Twitter for professional development. For example, type “physical therapy” into the search bar at the top of the page and hit enter or click the magnifying glass icon. You’ll see a list of search results.
How to make patients feel good?
Make your patients feel good about you and your practice. Make them happy, make them smile, make them laugh. In other words, prioritize the patient experience throughout the course of care, and cultivate what we like to call “the warm fuzzies.”. This produces all-around positive results.
Why is it important to have navigation on your website?
When developing your website, it’s important to consider how your users will move around your site. Your navigation acts as a map that guides visitors through your site based on their interests.
What is a hashtag on Twitter?
A hashtag in the Twitterverse is essentially a tag for your message—a method for categorizing your tweets, so you and other users can search for and follow similarly themed tweets. For example, try searching for #physicaltherapy (when using hashtags, there are no spaces between words). You’ll see every tweet someone tagged as being relevant to physical therapy. (Looking for some new people to follow? Each Friday, check your Twitter stream for messages with #FF or #FollowFriday. These are recommendations by the people in your network.)
How to get from point A to point B?
In the days before Google Maps, getting from Point A to Point B required some advanced planning. If you didn’t follow a map—or print out directions from good ol’ MapQuest—taking a wrong turn was practically inevitable. Similarly, you should always map out your plan before you begin your marketing journey—that is, unless you have a real taste for the unexpected and a surplus of money to burn through. To start, picture your ideal patients. Think about things like: 1 How do they spend their time? 2 Why would they seek physical therapy? 3 What kinds of physical therapy services do they need? 4 Where do they go to get information about PT services?
What are the platforms that contribute to your online reputation?
There’s a myriad of online platforms and websites that contribute to your overall online reputation, including: your practice’s website, social media sites (e.g., Facebook, Twitter, and Instagram), online review sites (e.g., Yelp, Healthgrades, and Zocdoc), and. blogs.
Is telehealth a law?
However, there are some laws governing the manner in which physical therapists may deliver services remotely (i.e., via video or phone communication). As a US-based company, WebPT provides education on the laws governing US-based therapists.
Can patients look up PTs online?
(In other words, they got what they got—with little say in the matter.) But nowadays, patients have wised up, and you can pretty much guarantee they’ll be looking you up online before setting foot in your practice.
Is social media a substitute for a website?
If you still think social media is a viable replacement for a website, consider this: Having a website will actually boost your ranking on search engine results pages (SERPs), which means potential patients are more likely to see you when scanning the web for physical therapists in their local area.
Is online presence important?
So, your online presence is important. But, if your digital reputation leaves something to be desired, it could end up hindering your practice more than helping it. When patients seek you out online, they’re mostly interested in (a) location, (b) your service offerings, and (c) what other people are saying about you.
Should you map out your marketing plan?
Similarly, you should always map out your plan before you begin your marketing journey—that is, unless you have a real taste for the unexpected and a surplus of money to burn through. To start, picture your ideal patients.
Why is content marketing important?
Content Marketing is not only essential to both of goal and the objective, but it can also improve every facet of your business. "I recommend that you use the following strategy to blogging and content marketing. Specifically, make everything about the client. Successful marketing for mental and behavioral health businesses has nothing to do ...
Why is the internet important?
The Internet has become the #1 source for marketing and advertising for all businesses, big and small, including businesses related to mental and behavioral health. Either you are using the Internet to effectively to market your business, or you’re not. If you are not, you need to be.
What is online referral?
The online Internet-based referral strategy is based on building awareness, establishing a positive reputation, and securing relationships established in trust. It is identical to the "old school" traditional system, only that the interaction takes place online. Internet marketing is really simple.
What is a practitioner's online presence?
A practitioner who has established an online presence (in conjunction with terms associated with mental and behavioral health) has a unique value to offer therapeutic programs or practices. Professionals who have a vested online authority have an acute value to any mental or behavioral health employer. Savvy practitioners are able to leverage their online authority, converting it into better job opportunities as well as higher wages.
What is successful marketing for mental health?
Successful marketing for mental and behavioral health businesses has nothing to do with your service, and it has everything to do with the client.". Effective marekting is not about promoting your theories, treatment approach, or your experience amd background. It's all about enhancing the lives of your audience.
How to promote your business on a blog?
If you have a blog, recommit yourself to making high-quality posts designed to promote your business and help your audience at the same time. The second step will influence the first step, but it takes discipline. Before you start blogging, get organized. Develop your content marketing plan.
Does HIPAA interfere with marketing?
HIPAA Rules Do Not Interfere With Marketing. Regarding the mental and behavioral health industries, there are misunderstanding and misconceptions regarding marketing and advertising. HIPAA compliance is the major culprit. Professionals are afraid of violating HIPAA rules, and therefore they tend to shy away from "marketing".
What to wear to rehab?
If you’re unsure about how to pack for the weather, pack layering options, like T-shirts, sweaters, cardigans and jackets.
How long do you have to pack items in rehab?
If you arrive at your center and realize you’ve packed something prohibited, don’t worry! Most rehabs will send prohibited items home with the person who brought you to the center. Others will hold your items for 24 hours until someone comes to pick them up. In some cases, your center may store the items for you until you leave.
What do rehabs recommend?
For the most part, it’s recommended to bring the following: A list of names, addresses and phone numbers of those you wish to have involved in your treatment (loved ones, healthcare professionals, 12 step sponsors, etc.).
What to do if you pack something prohibited by mistake?
If you pack something prohibited by mistake, you’ll want to make sure those items will be returned at some point. If they will not store them, ask if they’ll ship them home for you. Packing for rehab can be easy! Just follow your center’s policies and ask questions if you’re unsure about an item.
What happens when you arrive at rehab?
Policies on extra items vary by center. When you arrive at rehab, you will check in and begin the admissions process. During this time, your center’s admissions team will inspect your bags to ensure safety and that no prohibited items are brought in.
Why are outside foods banned in rehab?
You’ll also find that outside food and drinks are banned because many centers maintain a moderate sugar and caffeine environment. Three meals a day, snacks and beverages will be provided to you. If you have special dietary needs, notify your rehab before you’re admitted.
What to wear to a scuba diving trip?
Be sure to bring seven days worth of comfortable, weather-appropriate clothing, including: shoes: comfy shoes for everyday wear, tennis shoes for activities/sports and flip flops for the shower. shirts: if bringing tank tops, make sure you also pack cardigans to wear with them to comply with your center’s dress code.
Why is understanding your competition important?
But here’s why understanding your competition is SO important: It helps you form your Unique Selling Proposition — or USP. Your USP clearly communicates to prospects in your physical therapy marketing how your practice, approach, and YOU are different (and better!) than your competitors.
Can you target the same prospects with Facebook ads?
You can TARGET the same prospects (or doctors) with your Facebook ads as to whom you’re mailing your physical therapy postcards. This coordination of mailing matching postcards plus simultaneously showing Facebook ads online gives your prospects the perception that your PT marketing is everywhere….
What is healthcare marketing?
Healthcare marketing refers to the marketing strategies healthcare providers, insurers, suppliers and advocacy groups use to attract new patients and increase awareness of their healthcare business.
How to increase healthcare brand affinity?
Use social media like a pro for your healthcare marketing campaigns: Social media, when done correctly , can increase a healthcare brand’s affinity, online engagement rates, and long term user retention. Invest in location-based SEO: Location-based SEO is crucial for every healthcare organization with a local branch.
What is the best channel for healthcare marketers to build trust and increase awareness around their healthcare business in 2021?
The bottom line: if there is one thing you do with your site in 2021, make sure it’s mobile responsive. Video marketing. Video marketing is the best channel for healthcare marketers to build trust and increase awareness around their healthcare business in 2021.
What is location based SEO?
Location-based SEO. Location-based SEO is great tool for every healthcare organization with a local branch. If your healthcare business has a physical location, there’s nothing that better supports your marketing efforts than location-based SEO and geotagging your location in posts.
What is location specific content?
Creating content that is location-specific is a great way to get targeted users to come to your website or mobile app. Many healthcare marketers in 2021 use long-tail SEO search terms to create content their customers would resonate with and get qualified local traffic to their digital platforms.
What is AI in healthcare?
Advanced analytics and artificial intelligence (AI) can help healthcare marketing initiatives get in front of the right customers, at the right time, with the right product. All expert healthcare marketers should consider leveraging advanced analytics and AI techniques in their marketing plans in 2021.
How to keep cash flowing into your business?
Start by conducting an audit of your services and products. The benefits of taking stock of your offerings are twofold.
How long does it take for a patient to lose a prospective patient?
It only takes 5 seconds to lose a prospective patient who decides to navigate elsewhere to their healthcare thanks to your slow site.
What is healthcare marketing?
Healthcare marketing is a strategy for doctors, hospitals, healthcare networks, health practitioners, caregivers, healthcare providers, and healthcare marketing executives. Rapid changes in the healthcare industry markets require agility and focus. You may have to hire outside help and plan for a larger budget than you have in the past.
What is organic social media?
Organic social media means posting photos, updates, events, and more directly to the Facebook, Twitter, or Instagram platform, and it’s a valid strategy to build your brand and let patients know what’s new.
What are the media opportunities hospitals are afraid to invest in?
Many hospitals, healthcare groups, and practices are afraid to invest in external media opportunities: traditional advertising sources like radio, television, billboards, and newspapers. These are a major investment, and you must be careful about where you spend your money to see the best, tangible results.
What is responsive website?
A responsive website is one that automatically adjusts to the size of a screen, so the experience is the same whether the site is accessed on a computer, tablet, your phone, or any mobile device.
What happens if front desk staff cannot handle calls?
You can have the best healthcare marketing strategy for anyone in your area…but if your front desk staff cannot handle calls properly, you lose money and opportunities. An audit of your healthcare patients‘ front desk, or your call centers, may reveal any of the following: Long hold times for potential patients.
When will Google index all websites?
It’s the norm [FYI: Google will mobile-first index all websites, including Healthcare websites, by September 2020] in website design today–but more than that, it’s something search engines are looking for when crawling any medical website to determine how and where you’ll rank.
What does Frey say about referrals?
Professionals are much more likely to work with you if their business is gaining from it. Frey explains, “To be a great networker you must become ‘you’ centered rather than ‘me’ centered.
What is referral source?
Working with referral sources is an ongoing process that takes time, but with the right amount of effort, you will begin to network with other professionals who can send you referrals for new clients, helping your business to grow.
How to build a good working relationship?
Cultivating a good working relationship takes time, so to begin with, give yourself time to focus closely on just a few promising referral sources. You can contact businesses via letters or emails, but that is impersonal—and not the best way to ask for referrals. It’s better to work face-to-face with someone.
Is working with a referral source a one time event?
Working with a referral source is not a one-time occasion. This is a relationship that requires dedication and persistence. Check back with your referral sources on a regular basis. Make sure they have a steady supply of your business cards and brochures. Answer any questions or concerns they may have.
Who is David Frey?
David Frey, CEO of Marking Best Practices, Inc. and author of How to Make It Rain Referrals, cautions, “It’s better to choose only one local family physician and become close friends with him than trying to be friends with ten physicians haphazardly.”.
Who is Connor from Home Care Pulse?
He has also worked as an educational training director and a marketing manager.
